55 Top Online Sewing Business Promotion Tips

Online Sewing Business Promotion: Online promotion is a necessity for almost any business these days.

If you are a new business or one with a low advertising budget.

Navigating the many options available to you can be daunting.

Especially when you are also concentrating on other day-to-day business needs.

However, major search engines, social media.

And advertising services have made it easy to promote your business online.

In many cases, services are free or low-cost.

Give your customers what they want by having a sound presence online.

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Online Sewing Business Promotion
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Online Sewing Business Promotion

1. Create a website.

 A visible online business presence requires having a website that users can visit for information.

Luckily, you don’t have to be an experienced web developer to create a website for your business.

  • Many services (such as WordPress and Wix) make it easy for you to set up a business website using simple, guided steps.
  • Google has partnered with local business services through the Get Your Business Online (GYBO) program to help businesses create websites and promote themselves online in other ways.

    Online Sewing Business Promotion

  • You can also work with a company (such as Go Daddy) to purchase a website domain name.
  • Many of these company also offer services to help you build the website, or will create one for you.
  • These services usually have a low monthly fee.
  • Try to make your website’s domain name one that matches your business name.
  • Or, if that is not possible, one that describes what products or services it offers.

Read on: 35 Tips to Promotes Online Beauty Shop in Nigeria

Online Sewing Business Promotion

2. Build content on your website.

Once you’ve created a basic website.
You should start filling it with useful information.
Think about what potential customers would like to know about your business.
And make sure that the information is easy to find.

You can include:

Online Sewing Business Promotion

  • Location
  • Hours of operation
  • Contact information (telephone, email, etc.)
  • Information about products and services that your business offers
  • Descriptions of any special offers
  • Your business logo, prominently featured
  • The history of your business
  • Testimonies or reviews from past clients/customers

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Online Sewing Business Promotion

3. Share your URL.

You want every customer to be able to find your website easily.
While search engines can make this possible.
You should also seize every opportunity to share your website’s address (URL).

Print it on business cards, invoices, brochures, promotional materials, etc.

Online Sewing Business Promotion

4. Choose a blogging service.

Many companies also like to share information with customers.
By writing and posting regular news, stories, and offers online.
You can incorporate a blog into your website using help from a website set-up service or program.

You can also create a blog on a separate website with help from a blogging service, such as:

  • Blogger
  • WordPress
  • Tumblr

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Online Sewing Business Promotion

5. Blog regularly.

Blogs can be used to show the world what your business offers or cares about.

The important thing is to update frequently.

If your blog hasn’t had new content in a while.

People might think that your company not active.

On the other hand, avoid updating your blog so frequently that subscribers are annoyed with the inundation of information.

  • It is a good idea to create a backlog of content that is ready to go up on your blog at any time. That way, if you are too busy to create content from scratch, you can pull something from this pool of material.
  • List posts (Like “Top 10 Customer Favorites”) or roundups (“Highlights of 2015”) can be created quickly, and will pull users deeper into your blog, if you link to older blog posts or other areas of your website.
  • Make your blog content shareable. Most blogging services already have this feature built in. This allows users to repost your content on their own websites or blogs, easily promoting your business more widely.

6. Learn about Search Engine Optimization (SEO).

 If you are serious about promoting your business online.
You will want to learn how to maximize opportunities for users to interact with your online content and site(s).
Through major search engines (such as Google, Yahoo!, and Bing).
You can learn more about this technique, called SEO, by reading tips online.
Or taking an online or in-person course.

Marketing companies can also work with your business on SEO matters.

  • Use keywords to drive traffic to your blog.
  • Use Google’s Keyword Planner to find keywords that your target audience searches for.
  • Then, use those phrases in your blog content to drive traffic to your website.

Online Sewing Business Promotion

7. Make your website mobile-friendly.

An increasing amount of online traffic comes from users of mobile devices.
To make websites easier to read (and less taxing on users’ data plans).
They should be optimized for smartphones, tablets, and other mobile devices.
Some website services and programs incorporate mobile optimization automatically.
But you should frequently view your website on a variety of devices to make sure that it is user-friendly.

Read also: Top 34 Fast Growing Business Ads in Nigeria

Online Sewing Business Promotion

8. Promote your business using a variety of social media.

 Many potential customers are on social media, and your business should have a presence there, too.
That way, you will maximize the number of opportunities.
To share information about your business and to connect with the public.
There are many social media services available that you can sign up with.
And each one has distinct features.

Major services include:

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Online Sewing Business Promotion

9. Use the social media that make most sense for your business.

 You don’t have to spread yourself too thin by trying to be active on all social media.
Make sure you have a presence on the largest services.
And then tailor your online presence with more specific ones.
For instance, a restaurant may definitely want to have a Facebook account.

But it may then be more important for it to have a presence on services like Yelp and Open table rather than an Instagram account.

  • Make sure that your social media profiles link back to your website.
  • To make it easy for customers to find it.

Online Sewing Business Promotion

10.Network with customers and other businesses.

 LinkedIn is probably the most popular social networking service for professionals and businesses.
But all social media offer ways to connect with customers.
Make sure that you are connecting with customers, vendors.
And even competitors on all of your social media accounts.

See also: Top 12 Online Event/Party Advertisement Tips in Nigeria

Online Sewing Business Promotion

11. Post multimedia content.

Online promotion provides lots of opportunities.
To share information about your company in audio-visual formats.
You can post material both on your own website and via social media services.
Content might include commercials, promotional videos, and photos of your products, projects, services, etc.

Online Sewing Business Promotion

12. Use social media for press releases.

 Customers spend lots of time on social media.
And you will want to connect with them meaningfully.
Anytime your business has notable news.
A new product, a special offer, an award, an event, a contest, etc.
Post something about it on every social media service it uses.

Read also: Top Online Cosmetics Business Promotion tips in Nigeria

Online Sewing Business Promotion

13. Decide how you want to advertise your business online.

 In addition to a website and social media content.
You can promote your business by placing ads on other content.
The process of creating and placing advertisements online has been streamlined by search engine and social media companies.

Look into their services for business to find out more about options like:

Online Sewing Business Promotion

  • Banner ads that display across websites that users visit.
  • Pay per click (PPC) advertising, which generates revenue when users click on sponsored links to or ads for your content while browsing online.
  • Google AdWords, which offers PPC and other advertising options.
  • Ads placed in social media, such as Facebook and Twitter.

Online Sewing Business Promotion

14. Register with location listing services.

Major search engines have services to make it easier for your business.

To be found by browsing customers using maps and other location-oriented tools.

Typically, all you have to is register and the service will verify your business.

Common services of this type include:

15. Register with service listing sites.

If you sign your business up with sites that list information about businesses.

Then customers can find out more about your company, read and post reviews, etc.

You can also interact with customers in this way.

By responding to reviews, for instance.

Major service listing sites include:

Read on: 36 Online Skin Care Products Promotion Tips in Nigeria

Online Sewing Business Promotion

  • Yelp (general business)
  • Trip Advisor (geared toward travelers)
  • Angie’s List (reviews and ratings for services, like carpentry or dentistry, etc.)
  • Urban Spoon and Open Table (for restaurants)

16. Sign up with an email service.

You can reach out to your customers by creating regular content to email to them.

This content, like blog posts, can describe products or services, special offers, company news, etc.

Managing a list of customer emails and sending this information out at regular intervals can be tedious.

But you can contract with a company such as Mail Chimp.

Or Constant Contact to handle emailing services for you.

Online Sewing Business Promotion

17. Branch Out With Social Media

Social media is essential if you want to promote your online shop effectively.

But, as with anything, it takes effort and time to build followers.

Depending on what you have time for (or if you can delegate tasks to anyone else to help you).

You will want to check out the following sites to help market your store:

And continually try new sites to figure out what bests works for your business.

18. Highlight Products on Social Media

For social media marketing to work, you need to post regularly. For most businesses, this will be at least once a day, if not 2-3 times, depending on how many followers you have.

Post enticing pictures of the products you offer, along with any deals you have going on. Always include a direct link to the specific product for fast purchasing at your online store.

Ask your followers to post pictures of themselves wearing your products or using them in their home, depending on what you sell, to encourage interaction and help further your online reach. Using a scheduling tool, like Hootsuite, can help make social media more manageable for you.

19. Create a brand & logo

Don’t be fooled by how simplistic this first tip may see, widespread brand recognition is your ultimate goal, and your business needs to inspire credibility and persuade others to spread the word about your work. You need to create a brand you can build on from the start, hiring a designer may be costly, but there are many free logo and image creator tools on the web that suit all tastes and needs (you don’t need to have a perfect brand from the get go but you need do need something your can build your business’s reputation on).

See also: Top 46 Online Body Care Promotion Tips in Nigeria

20. Create a website

Setting up a website is relatively easy. Making sure it’s attractive, functional, accessible and mobile-friendly can make your business look professional. There are many affordable website services to get your business online fast and with little cost. These services offer ready-made website templates with lead-generation features, free logos etc. Additionally, before marketing your website through any online channels, make sure your metadata is accurate and follows Google Webmaster guidelines.

Also remember to put everything on your website. If you take a stand at a trade fair, for example, get your team to wear t-shirts with your logo and phone and website details on the back. You could even paint your car with your company logo and put your phone number and website on it.

Online Sewing Business Promotion

21. Engage with Google

Google has some pretty cool tools to help promote your business. You can create an account on Google Business, Google+ Local and Google Places. More people search for businesses online than anywhere else, and adding your website and company information to Google’s business directory can be helpful. Most importantly, it’s free and simple, so there’s really no reason not to. You can also manage your listing information including business description, product/service details, pictures, videos and offers. Being listed in local directories can also increase the number of trusted inbound links to your website.

22. Optimise! – Search engine optimisation

Your website will be of little use if nobody can find it with search engines. Simply optimising your website at the start is not enough. To get good coverage on search engines, you will need to work on your website regularly, monitoring your statistics closely and refining your website accordingly. You will also need to update your site frequently with keyword rich content and work on building quality backlinks to your site.

Online Sewing Business Promotion

23. Go Mobile and create an app

An effective online promotion involves more than just a mobile-friendly website. Firms with a mobile app are ahead of the game when it comes to taking their marketing to the next level. Just to say, mobile apps increase visibility of your business to customers at all times, improve customer engagement, and turns them into the loyal lover of your product and/or service!

View also: 16 Tips to Start Online Female Business Goods in Nigeria

24. Socialise!

When setting up your business profile on Facebook, LinkedIn or Twitter, make sure it includes a good description, keywords and a link to your website. Join groups or conversations that talk about your type of products or services and participate in the conversations but don’t spam them with constant promos for what you sell.

Online Sewing Business Promotion

On Facebook, you can create a page for your business, on which you can post information, offers, photos, details of forthcoming events and so on. You can use Twitter to build up a following amongst potential and existing customers – the secret is to initiate conversations with potential customers rather than going on about how fantastic your product is. Linkedin is an online address book which you can use to connect to professionals in your industry. YouTube allows you to put videos about your venture for free so potential customers can see them. The best way to get your business noticed is to create a dedicated YouTube Channel for it – effectively a page on YouTube just for your business.

25. Start building your email list from day one

Many small businesses aren’t aware of the benefits of email marketing and fail to leverage their website or blog to build their email list. Having a simple email signup form on your website can yield great results and should be done from the very beginning.

Online Sewing Business Promotion

26. Get yourself a trusted email marketing platform

Once you’ve got your own email list of leads go ahead and start sending those sweet emails that will draw customers to your landing pages. The best way to do that is to get yourself a trustworthy email marketing service provider. SendPulse, for example, offers a reliable email service  along with other communication channels like web push or SMS to promote your business. And you don’t have to spend a fortune to afford their services as SendPulse offers a lifetime free plan with up to 15k emails per month.

27. Ask for reviews

Most local and national sites and directories allow customer reviews. Encourage your customers to write reviews about your products or services. Whether good or bad, reviews make your business more credible to future customers, and can be lessons learned for you.

Online Sewing Business Promotion

28. Set up a blog

Setting up your own blog costs little and, so long as it is easily maintained, is an excellent way to engage with your customers (both existing and prospective ones), provide them with updates and create content that is useful for your search engine presence. Interviewing other experts from your field is always useful and can help you build trust with your audience and create good content that can be shared. If you need free editorial images for your blog, check out our free stock photos post.

29. Business directories

You can get free advertisement on various directories so you should use this offline source of promotion for your business. Yellow pages directories are updated and distributed to millions of households every year, but they also have online equivalents and offer small businesses discounts for buying advertising in both. There are also plenty of free and paid-for local directories.

Online Sewing Business Promotion

30. Advertising

Sending out press releases about your business or advertising in local or national newspapers, magazines and radio stations gets you the best reach. If you’re just starting out, your local newspaper may have a section in the paper just for that. Also, try printing out the URL of your website on your business cards or letterhead as they play a major role in business advertisement.

31. Google AdWords

Google’s paid advertising program is a very effective way to get your website listed on search engines for your desired search terms. It can be very useful particularly in the short term while you work on improving your organic rank in the free listings. Due to increasing competition, the cost per click can be high, but you can set a maximum monthly budget to keep your costs under control. You can also try free advertising vouchers and get some advertising for your business for free.

Online Sewing Business Promotion

32. Learn to re-purpose content

Disseminating your marketing or blog content to promote your business is extremely important, but creating content takes a lot of time and effort. This is where repurposing may be useful. When you repurpose content, you use existing information and repackage it in a different format to distribute through new channels and increase your marketing reach. For example, a blog post can be converted into a podcast or a video.

See also:  Top 40 Online Handmade Goods Promotion Tips in Nigeria

33. Take steps to boost conversions

Your website may get a lot of traffic, but if you fail to convert them into leads, then website traffic is of little use because your data is not being converted into customers. An example of how to do this would be to use a good call to action on your website and in all your marketing material and make sure call to actions are prominently displayed throughout your website.

Online Sewing Business Promotion

34. Distribute promotional merchandise

Taking your business promotion offline can also reap rewards. Research from the British Promotional Merchandise Association (BPMA) has shown that over 79% of their survey respondents feel appreciated when they receive a promotional gift.

The usefulness of promotional products is one of the greatest factors customers consider when deciding to keep a product, so make sure to do some research on the best items for your brand and target audience. Keep in mind that single use plastics and other throwaway items have a negative impact on the environment, so items like travel mugs or reusable bags are a good start for your business.

Online Sewing Business Promotion

35. Outdoor promotion

Outdoor advertising like billboards are seen as expensive for small businesses, but hiring one out strategically placed – in close proximity to your firm – can cost about the same as an advert in a newspaper, will last much longer and be seen by your potential customers. Using your own vehicle as advertising space is also a very good idea, and is very cost effective.

36. Don’t ignore the power of videos

Videos are very popular with consumers today and offer an excellent way to market your business. Displaying videos showing your product or making instructional videos is a very effective way to increase customers.

There are many ways a small business can use videos as part of their marketing strategy and being active on YouTube is one of them. YouTube is the most widely used channel and building your company’s presence on the site can get extra coverage for your business and help to attract new customers. Commenting on videos relevant to your niche is another way to engage with users and increase your brand visibility.

Online Sewing Business Promotion

37. Use affiliates to promote your products

Affiliate marketing is a very effective form of online marketing where you essentially enlist several other people to help promote and sell your product in return for a commission on sales. It’s a performance-based system which means you only have to pay commissions when sales are made. There are many popular affiliate channels that your business can use, and these sites have tens of thousands of affiliates actively seeking products to promote, so it will save you the time of having to find affiliates yourself.

Read on: 10 Reasons for Starting Mango farming Business in Nigeria

38. Join associations and attend meetings of professional groups

Groups such as your local Chamber of Commerce, Rotary Club, or civic associations are very useful and powerful networking opportunities to talk about your company. Meet-ups of local businesses and entrepreneurs have become common in most cities. Have business cards in a pocket where they are easily reachable and don’t forget to ask what it is that the people you speak with do, and to really listen to them. They’ll be flattered by your interest, and better remember you because of it.

Online Sewing Business Promotion

39. Partner up

Network with other small businesses who are doing the same type of work you are and collaborate with them to offer a special deal to customers locally. The aim is that each business involved will make an offer which benefits the other partner’s customer and encourages them to take up both services. Between the businesses, you can save money on promotional costs and get valuable referrals.

40. Offer a free consultation

Offering non-obligational consultation to people you think could use your services is useful because it gives you the opportunity to offer some practical suggestions and ideas to the client, and possibly encourage them to request your services to implement those ideas.

Online Sewing Business Promotion

41. Word of mouth

92% of people trust the recommendation of friends and family, and this can work to your advantage, particularly in a local community-based setting. Getting your first customers is probably the hardest work you’ll ever do. When you’re working with your first customers, don’t forget that you’re already marketing to the people they will talk to. Go the extra mile for your customers, and they’re more likely to tell other people about it. Also, make it easy for them to recommend you through referral and rewards schemes.

42. Teach classes in your community

If your business area lends itself to a lot of special knowledge, offer to teach some free classes at local venues. Or sign up to be a teacher for Community Education classes through a local college.

Online Sewing Business Promotion

43. Donate a prize to a local fundraiser

If you make or sell hard goods, try donating some of your products, and if you have a service business donate a gift certificate for your services.

Read on: 7 Tips to Start Veterinary Business in Nigeria

44. Offer to speak at a local event or meeting

This is much like the “Teach classes in your community” section but requires much less time and commitment. Not only does it showcase your knowledge and skills, but it can also be an invaluable place to network with people that may not generally attend actual “networking events”.

Online Sewing Business Promotion

45. List your business on online marketplaces

There are many online marketplaces that connect buyers and sellers. Listing your business on these platforms is a great way to improve the visibility of your brand and promote your services.

46. Distribute something for free

Giveaways, freebies, prize draws or sweepstakes will generate a buzz around the business and the business will benefit from the extra exposure of the brand. Try to ensure the prize is something that is related to your business as well as something that can get the attention of users.

Online Sewing Business Promotion

47. Corporate social responsibility

Make sure your business has a corporate social responsibility strategy integrated into your business model. Publicise your activities internally as well as externally to all stakeholders and encourage them to join you in your efforts.

48. Host events in your community

A few businesses have hosted scavenger hunts in their communities. All participants have to do is stop once at of the businesses involved, pick up a map and travel to other firms. The aim of the event is to make people realise what is available to them locally. Be sure to give the most zealous participants the chance to win prizes.

See also: Top 20 Assets Purchasing Tips in Nigeria

49. Last but not least – Don’t spam!

We all dislike content that is not relevant or far worse – boring! The simple way to avoid doing this yourself is to make sure you send emails that include an authentic announcement for a new product, new feature, new event, contest, etc. The number of people unsubscribing from email list will likely be far fewer!

Online Sewing Business Promotion

50. Wear and use your products in public

If you ever bump into Graham Milton at a party, the chances are high that he will be wearing a tuxedo shirt with a flamboyant design on the back. That’s because his business Fluxedo Shirts sells them. Milton seizes every opportunity to show off his shirts, wearing them to all kinds of unlikely places such as the Notting Hill Carnival and music festivals where as the only one in formal attire he has really stood out from the crowd. As a result, whenever he goes anywhere in his shirts he gets lots of people asking him about them and finding out where to buy them.

51. Get talking

Every kind of occasion, whether planned or unexpected, represents an opportunity for an entrepreneur to promote their venture, so always carry samples of your products if practicable. Ali Wallace, who started up his own recruitment agency DNA, has found several new clients simply by getting chatting to his fellow travellers on the commuter train from his home in North Hertfordshire to London. Even if no immediate opportunity to do business presents itself, it is worth staying in touch with the people you have met, by sending them an email after the event and even introducing them to other people who may be useful to them, to keep the contact alive.  That way they are more likely to remember you when something comes along that would be relevant to your business.

Read also: Top 30 Business Building Without Advertising in Nigeria

52. Get in touch with your local newspaper

See if they want to write about your business.  Not only is coverage like this free, but it will also give your business and product far greater credibility than a paid-for advert could ever achieve.

53. Enter as many business awards as you can

There seems to be a new ‘Entrepreneur of the year’ competition popping up every week – someone has got to win them, and if you are creating something special, then it might as well be you. If you are shortlisted as a runner up, or even better, if you win, you will get lots of press coverage and recognition which is a truly fabulous way of promoting your business.

Online Sewing Business Promotion

54. Partner With Other Local Business Owners

Who are the other local business owners in your area? If you don’t know them yet, make it a point to go introduce yourself. Talk to them and see if they’d be willing to put any flyers or counter cards out for your business in their stores and, in turn, do the same for them.

If you’re online only, see if any businesses that sell their products at local events, farmer’s markets, and festivals would let you have flyers on their table. Again, do the same for them wherever you sell.

55. More tips

  • Think about your audience, and what they do online.
  • Target ads, social media use.
  • And other promotional activities so that it reaches customers where they are likely to go.
  • There are many other ways of promoting your business online.
  • Such as customized types of advertising.
  • Once you have begun promoting your business online using basic services.
  • You can look into more advanced services to help it grow.

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