The 60 Operations Plan: How to Maximize Your Company’s Performance

Operations plan: In a fast-paced and rapidly changing business world, staying ahead of the competition requires companies to develop effective crisis management strategies.

An operations plan is a document that outlines your company’s crisis management strategy and details how you will deal with different types of crises.
With an operations plan in place, your company will be able to quickly and effectively respond to any type of crisis or disaster that may threaten its business and reputation.

An operations plan contains several key elements. It should include information about the resources your company needs to operate smoothly during a crisis.

Whether it’s utilities such as water or electricity, suppliers, vendors, partners or even customers. We’ll explore these and other important points in this article on developing an effective 60 ops plan for your company.

The 60 Operations Plan: How to Maximize Your Company’s Performance

operations plan:

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In a crisis, all companies have just 60 hours to anticipate, identify, and address performance gaps before the public or investors are alerted. This is when an operations plan is activated. It’s a strategy document that helps you think through what you would do in response to a crisis and lays out the specific tasks you need to complete in order to get your company through it as quickly and smoothly as possible. In this blog post, we explore why many companies fail after a crisis hits, how an Operations Plan can help you mitigate the impact of a crisis on your business, and how you can build one for your own company today.

Why do companies fail after a crisis?

There are a number of reasons why companies fail to respond effectively to crises. It may be that the company lacks the crisis communications skills necessary to respond quickly and effectively. Or that the decision-making team doesn’t have the trust of their stakeholders, so the public has trouble believing in the company’s claims. It could also be that the company is understaffed or doesn’t have the right people in place to manage a crisis. Whatever the cause, the result is the same: a crisis that could have been handled with a quick response and some strategic messaging instead turns into a PR nightmare that costs companies billions in reputational damage and lost revenue.

How an Operations Plan can help

An Operations Plan is a strategic document that can help you respond effectively to a crisis. It gives you a visual way to map out your response, identify potential gaps in the team’s skill set, and ensure that you have the right people in place to manage the response. At its core, an Operations Plan is an organizational tool that can help you answer three critical questions: – What are the specific tasks we need to complete as a team? – Who is going to lead each response team and what skills should they have? – How much time do we have before a crisis occurs? By answering these questions, you can be prepared for any scenario. You can also minimize the chances that a crisis will negatively impact your company’s performance by having a plan in place to address the most probable sources of disruption.

What’s included in your operations plan?

An Operations Plan will differ depending on the type of company you work for, but it should include all the tasks necessary to ensure that your company is prepared for and can effectively respond to any type of disruption. At a minimum, every operations plan should include: – A list of all the response teams you would form to address different types of disruption – The members of each team and the skills they would need to complete their tasks – A list of the short-term and long-term processes that you would need to activate These three key elements form the backbone of every Operations Plan. They help ensure that you and your company are ready for whatever challenges you might face.

Step 1: Identify who is going to lead each response team

The first step towards building a successful operations plan is to identify who will lead each response team. This will be the team responsible for managing your communication with the outside world: answering questions from the public and the media, conveying your core message to stakeholders, and reassuring customers and clients that you’re handling the situation as effectively as possible. This crisis communications team will be responsible for informing your stakeholders about the nature of the crisis, explaining what your company is doing to address it, and helping stakeholders regain their confidence in your company’s ability to succeed. If there’s one thing we’ve learned from studying how companies handle crises, it’s that effective communications is key to minimizing the damage. Your crisis communications team will be responsible for ensuring that your message is heard, understood, and trusted. It’s essential that your communications team has the right people in place to do this effectively.

Step 2: Assign tasks to the response teams

Next, you’ll want to assign tasks to the response teams. The communications team will likely need to: – Identify the stakeholders who are most affected by the crisis – Diagnose the public’s level of concern about the crisis – Draft and distribute your company’s initial response – Draft and distribute your company’s core message On the operations side of things, you’ll need to: – Identify which processes you will need to activate to minimize the impact of the crisis – Determine the additional resources you will need to manage the crisis effectively The crisis management team will also need to identify which processes to activate and which additional resources to request. This team is responsible for ensuring that your company’s operations continue at full capacity during the crisis, no matter what disruption or disaster is occurring.

Step 3: Decide which processes you need to activate now

As you’re drafting your operations plan, you’ll want to identify which short-term processes you will need to activate to mitigate the impact of the crisis. These are the processes that will help your company respond to the crisis as efficiently as possible. You should identify the processes you need to activate now to: – Minimize the damage from the crisis – Protect your company’s core business processes – Keep your employees safe and supported through the crisis When you’re drafting your operations plan, you should create a checklist that lists each process you would need to activate. Take a look at the table below to get an idea of the types of processes you might need to activate in response to different types of crises.

Crisis Type Processes You Will Need to Activate

– Reputational Crisis – Implement your crisis communications strategy – Protect your employees – Protect your brand – Protect your stakeholders – Financial Crisis – Review your financial risk – Review your liquidity situation – Put your credit facilities in place – Maintain cash flow – Resource Crisis – Put your contingency plans into action – Activate your disaster response plan – Review your resource management

Step 4: Identify which employees are essential to your company’s success

Finally, you’ll want to identify which employees are essential to your company’s success. This may seem like a strange thing to do when drafting an operations plan, but it’s an incredibly important task. As we’ve seen time and time again, we can’t predict when a crisis will occur. But we can control which employees we protect during a crisis. And we can do this by identifying which employees are essential to the company’s success. If you can identify which employees you need to keep safe, you can make sure that they’re not caught up in a crisis that they have no control over.


A crisis can negatively impact your business in a number of ways, but it doesn’t have to be a fatal blow. By building an Operations Plan that prepares your team for a crisis and lays out a clear strategy for addressing it, you can limit the damage caused by a crisis and come out stronger on the other side. The key to building an effective operations plan is in identifying which disruption is most likely to occur and which processes you will need to activate to protect your company and its employees. A good operations plan will help you respond effectively to any crisis, from a natural disaster to a reputational crisis. With a strong and well-prepared operations plan, you can minimize the damage caused by any disruption and come out stronger on the other side.

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