“Clothing and footwear (49%) came first, electronics and household appliances came second (36%), and cosmetics and perfume (23%) came third.”

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“The average customer is prepared to spend ₦62,250 on Black Friday purchases.”

Different online shopping companies have been ringing clearance sales into our ears but are people even concerned about it at all?

The researchers at Picordi decided to analyse this and here is what they discovered;

Yes, people care about Clearance Sales 50% of people interviewed said they will buy things during different Clearance Sales events.

“The results of the survey indicate that among people there is a more positive than the negative attitude towards Clearance Sales. More than a half of people agreed that Clearance Sales offers the opportunity to make purchases on very favourable terms”.

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“41% say that Clearance Sales is the best shopping holiday, and 26% say that Clearance Sales is an opportunity to buy expensive things much cheaper.”

There are some sceptics who believe that Clearance Sales do not discount any goods.

“23% of respondents see fraudulent manipulation of product prices when the price of an item is raised before the sale and then ‘lowered’.”

“15% believe that products discounted on Clearance Sales are uninteresting or slow-moving, and 20% indicated that the discounts on Clearance Sales do not stand out from other sales.”

On the whole, it would appear that people do engage in these pre-holiday sales to buy clothes, perhaps for the holiday season.

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Pick a day and time that works well.

• day with no rain!
• a weekend
• from morning to afternoon (more time to let people buy your stuff)
• not too hot, not too cold. (if it’s hot sell drinks also…. more money)