10 Ways on How to Structure a Blog Post

How to Structure a Blog Post: Creating a perfect blog post is so much more than slapping a few hundred words on a document and uploading it to your website.

There’s a craft to writing blog posts that are engaging and fun.

But also optimized for search engines in a way that’ll bring you more traffic.

If you want to create a blog post that drives traffic and gets people sharing with others.

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There’s a kind of formula you have to follow.

But what makes a blog post better than others?

Which ingredients are necessary to not only keep people interested and sharing but also get your post to rank highest on search engines? you can also check on Top 50 Business for Caterers in Nigeria

Here’s what you need to craft a perfect blog post:

  • A catchy title and subheaders
  • Interesting, relevant images
  • Search engine optimization
  • Helpful, factual information
  • Lots of personality

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Writing a great blog post isn’t as easy as just that.

First you have to hone these skills and put them to use in the right way.

If you want to increase traffic and engagement, this is what you’ll want to do.

Best Blog Post Formula
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1. Choose a unique idea and a killer title

I bet you have tons of great ideas for blog posts.

Lots of people have great ideas and that means people probably have very similar ideas to yours.

The issue with this is that people don’t want to read the same blog post over and over again.

When they’re looking for specific information. They want exactly that – specifics.

Which means you have to think of a topic and create a unique spin on a broader idea.

For example: if you want to write about how to moisturize your hair.

You can’t just choose the topic, “how to moisturize your hair.” It’s way too broad of an idea and people will gloss right over it.

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Plus, there are tons of blog posts covering the exact same thing.

You want to show people that your blog has something new and fresh to offer.

To do this, you have to narrow the general idea into something more specific like, “how to moisturize your hair with 5 natural items from your kitchen.”

With this idea, you’ve just created a unique title and a fresh angle on a much bigger idea.

And this way, you’ll also get the right readers to gravitate toward your blog by giving them the direct information they’re looking for while showing them your blog niche.

How to Structure a Blog Post

2.  Use headings and white space

People want to be able to find what they’re looking for easily.

When you present them with a huge block of text and nothing to separate any of your ideas, they’ll leave.

Many of us get intimidated by large amounts of text.

Not because we can’t read it.

But because we don’t want to take the time to read through it when we can easily find the information in a few seconds on a different site.

If you want someone to stay on your website long enough to actually benefit.

They’ll need to be able to find the information they want quickly.

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3. Text and labeling:

Breaking up your big blocks of text and labeling them with obvious.

Yet helpful titles is a great way to capture attention.

You can also add to this by throwing in bolded phrases.

And making the font bigger with the main ideas.

You want people to take away from your blog post.

How to Structure a Blog Post

4. Write with personality

People don’t want to read something that sounds like a computer generated it.

It’s boring and makes them think there isn’t a real person behind the content they’re reading.

So if you really want people to relate to what you’re saying.

And actually enjoy reading your blog.

You need to throw in some of your personality.

You need to have a voice.

That may sound easy enough but if you’re not used to writing how you speak.

It could be a struggle.

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Here’s how you can make sure you’re breathing life into your blog post:

  • Read it out loud and fix choppy sentences
  • Add in phrases you actually say a lot
  • Throw in some jokes
  • Tell a story related to the topic (this also adds credibility!)

All of these can help you find issues.

And ensure you’re putting the real you into the words instead of robotically typing them.

How to Structure a Blog Post

5. Font style:

Another way to make your blog post more personable is to change the font style.

You talk with certain inflections on different words.

In order to show that and have people actually read the content the way it sounds in your head, use italics or make important sentences bold.

6. Add relevant images

People are visual creatures.

We love connecting ideas with images.

Which means you should be adding photos into your content.

If you want to have the perfect blog post.

Blog posts with photos get 94% more views than those without them.

Now, this doesn’t give you permission to litter your content with random photos.

They need to make sense and add to the content you’re writing.

They should be offering something extra that words alone can’t.

But you can’t just choose any photo you can get your hands on.

The actual photos you use also play a huge role in reader engagement and can result in a positive or negative outcome depending on the quality of the image.

Incorporating high-quality photos into your blog post adds to your credibility.

How many times have you been on a website only to click the “back” button when you see they have super low quality photos? If you’re like the rest of us, probably a lot.

Not having great photos shows people that the rest of your website may not be high quality, either. Thankfully, there are a ton of places you can find high quality photos in your niche for free.

You just have to know where to look.

How to Structure a Blog Post

7. Optimize your blog post  for search engines

Still not getting the traffic you want?

Search engine optimization (or SEO) is crucial for getting your blog post to rank higher when people type in your keyword on Google.

The most important part of great SEO is the keyword.

You need to find a word or phrase that readers are actively searching for on Google.

Once you have that, you need to put it to use in all the right places.

Where to use your keyword:

  • Once in the title
  • Once in the first paragraph of the content
  • At least in one subheading
  • Within the body content (but not too much)
  • In the last paragraph of your content
  • In the “alternate attributes” section of your in-text photos

Other ways to optimize your blog post for search engines:

  • Use internal links to other content on your blog
  • Use subheadings so people can find what they need easier
  • Structure it with a lot of white space and smaller paragraphs
  • Guest post on high-traffic websites — get those backlinks!

If you’re like me and you don’t want to worry about making sure you have the right number of keywords throughout your content.

Using a free plugin like Yoast can help you manage all of your SEO information in one place.

There may be a lot of reasons you’d want to grow your blog.

Whether it’s to increase your income or simply to have your voice be heard by a wider audience.

The process is very much the same.

8. Best Blog Post Formula :Content

There is no right or wrong when it comes to your overall blog content.

If you choose one topic, make sure you have a good understanding of one.

The audience is smart: it feels this falseness when you try to speak up about things you don’t know much about.

For example, I decided to write my post about sending thank you flowers.

Because of the necessity to make such present.

And the only way was making a research and asking for tips that were shared later.

This is an important thing to remember.

Especially for authors who don’t take writing as a hobby.

How to Structure a Blog Post

But rather do it for marketing purposes.

Such blog posts are nothing more than a set of SEO techniques.

Yes, SEO is great but let’s not forget about the quality of your text.

After all, we write for humans, not machines.

Each of your topics has to disclose something new or give a fresh look at an old subject.

The length of the post should be at least 500 words.

How to Structure a Blog Post

Which is approximately one MS Word page of text.

This minimum gives you just enough “space” to express your thoughts but you can always go over this number.

Before posting your text, check it on presence of grammar, syntactic or spelling mistakes.

Avoid too long sentences.

Finally, use a plagiarism checker to find out the text’s uniqueness (it should be at least 90%.).

9. Keywords

Now that we realized the importance of a content, let’s go back to an SEO aspect.

Keywords are necessary and that’s a fact.

But how to find powerful keywords for a particular blog post?

Use tools like Google Analytics and Google Keyword Planner.

Review other good blog posts that have the same topic as you and start making a list.

Use top keywords in your Title, Description and Headings.

Try out also synonymous keywords, which you’ll find out by using synonymous keyword generators.

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How to Structure a Blog Post

10.Links and the Page’s URL

Linking in your blog post is usually one of the main goals why this text is being written.

You can link back to your old-forgotten posts (or vice versa).

Support your claim with another Internet-based source.

Or most importantly promote your products/services by providing a link to your website/social network etc.

Linking to an external source, make sure it’s highly credible and relevant.

Or else you risk to lose all gained trust from the audience at one time.

Also, keep in mind that the anchor you’ll be using as a link in your blog post should be short and easy to understand.

The same rules are for the page’s URL, it must be concise and clear.

Herewith, URLs always should contain keywords.

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How to Structure a Blog Post


Knowing how to create the perfect blog post is essential for allowing others to find your blog in the black hole that is the internet and share your amazing content with others.

Those ingredients are what you need to build a successful blog and the above steps will help get you there.

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