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20 Tips to Adopt Turkish Restaurant Styles in Nigeria

Adopt Turkish Restaurant Styles: Starting a restaurant or coffee shop can be very fulfilling.

However, these types of businesses can be difficult to maintain.

About 30% of independent restaurants fail within the first year.

Although the longer you can stay in business.

The less likely your restaurant is to collapse.

As with starting any business, you will need to take many things into consideration.

Throughout the process of establishing your restaurant or coffee shop.

Do you need a loan? How much money will you need?

Where will the business be? How is it going to attract customers from other businesses like yours?

These are some of the considerations that should help you gather your plans.

And begin to form them into a business.

Adopt Turkish Restaurant Styles

Adopt Turkish Restaurant Styles https://fesmag.com

Adopt Turkish Restaurant Styles

1. Determine whether owning your own business is for you.

Most restaurant and coffee shop owners are driven by a passion for what they do.
This carries them through the hard times.
And the risk of failure that accompany all small business ventures.
In addition to having a passion for your business.
You should make sure that your personality is a good fit for the uncertainties of business ownership.

  • For example, are you comfortable with the unknown? Can you take risks that may or may not pay off?
  • How comfortable are you being a self-promoter? Can you “sell” your business to strangers and your community?
  • Are you willing to work long and/or unusual hours to keep your business afloat?
  • Are you comfortable being the person responsible for your success or failure?
  • Do you enjoy problem-solving and creative thinking?

Adopt Turkish Restaurant Styles

2. Check out the environment.

The environment in which you open your restaurant or coffee shop has a significant effect on its success.

It’s very important to consider factors such as the location.

How fast you can grow the business, and what makes your business different from its competitors.

  • You will need to do significant market research in order to learn about where the best location would be.
  • What types of customers you might attract, and what customer needs are currently not met that you could meet.
  • Sources such as the National Restaurant Association and Nation’s Restaurant News can be helpful to obtain industry data.

Adopt Turkish Restaurant Styles

3. Talk to other small business owners in the area.

Networking with other owners of restaurants and coffee shops will help you understand more about the process from a first-hand source.

  • It’s a good idea to ask about the challenges and difficulties they faced, as well as what strategies they used to overcome those challenges.
  • Remember that small business networking is a two-way street. Make sure that you thank people who talk with you for their time, and offer to help them once your own business is up and running. This will also help generate goodwill toward your business.

Adopt Turkish Restaurant Styles

4. Decide on your market.

You need to decide who your target audience is

. Even though most people eat out at least occasionally.

There is no way that you will be able to appeal to everyone.

Trying to do so is actually a recipe for failure.

Focus on the niche that your restaurant or coffee shop can appeal to.

  • For example, a restaurant that serves steaks, Chinese food, Italian pasta, and fresh seafood would probably be confusing to most customers. Businesses that specialize in a particular area are more likely to draw a following. Pick a few things for your business to do and do them impeccably.
  • You should also think about the demographic in the area where you want to open your business. Who frequents the existing businesses in the area? Millennials, who often prefer fast/convenient food or quirky, locally sourced food? Families, who often focus on value for the money and family convenience? Professionals, who often spend on “fine dining” experiences?
  • You want to look for a balance between filling an unexploited niche while not aiming your business at customers you’re unlikely to draw.
  • You should also decide whether you want to open a “fast food” restaurant, a midscale restaurant, or an upscale restaurant. Knowing whether your demographic is more likely to be interested in value or fine-dining “experiences” will help you determine what type of business will be most successful.

Adopt Turkish Restaurant Styles

5. Figure out your concept.

All restaurants need a “concept,” or something that lets customers know what to expect.

This doesn’t have to be highfalutin or expensive.

But it should present a clear “vision” of what your restaurant will offer.

  • For example, if you love your grandmother’s fried chicken and soul food, centering your restaurant on that tradition will be your “concept.” You wouldn’t also offer hamburgers or Korean food at your soul food restaurant.
  • Consider your location as well. For example, a restaurant centered around “fresh seafood” makes sense when you live near a river or ocean, but less sense if you’re far inland from any source of fresh seafood. The cost of those ingredients will be higher, and it will be harder to find quality.
  • Coffee “concept” shops are increasingly popular as well. Customers are interested in buying coffee that is fair-trade, organic, and other markers of quality. Decide whether you want to be more of a “boutique” coffee experience or more of a traditional “doughnuts and coffee” venture. Stick with that identity.

Adopt Turkish Restaurant Styles

6. Determine whether you want to start from scratch or buy an existing business.

While the failure of independent restaurants is much lower than commonly thought.

Only about 30% in the first year — the turnover rate is significantly higher than that.

Owners of restaurants and coffee shops frequently look for a new owner to hand the business to.

If the business is already fairly successful, taking over an existing business could be a good idea.

  • If you choose this route, make sure you still do your research to learn why the owner wants to sell. Is the business profitable? Does it have a steady stream of customers? Does the owner just want to retire, or is the business having trouble that the owner wants out of?
  • Another option is franchising. Opening a franchise of a successful restaurant chain can be a good way to achieve instant brand recognition and access a loyal customer base. However, you will not have as much control over your product and operations as you would if you open an independent business.

Adopt Turkish Restaurant Styles

7. Figure out your budget.

Starting a restaurant or coffee shop requires start-up capital.

How much money you’ll need can vary dramatically.

Depending on your location, the scale of your venture.

And how much investment your property requires.

There are several online calculators you can use to get a rough idea of starting costs.

  • It’s a good idea to keep your ambitions small, at least at first.
  • Once you have built your reputation on your menu, you can expand.
  • You could start as small as a kiosk focused on providing one delicious dish or beverage type.
  • Make sure you research average salaries and wages in your area as well. You will need this information when you write your business plan.
  • Plan on not turning a profit for at least the first six months. Set aside enough money to cover your personal expenses for six months at minimum.

Adopt Turkish Restaurant Styles

8. Write a business plan.

The Nigerian Small Business Association has excellent and extensive advice on writing a business plan on their website.

A fully developed business plan will make sure there are no nasty surprises.

Once you begin the process of opening your restaurant or coffee shop.

  • A business plan has many elements. It’s important to have a very clear idea of your restaurant’s identity, including what food it will serve, its location, and its long- and short-term goals.
  • Present a clear breakdown of all costs. State the amount of the lease or mortgage, how much salaries and wages will cost, how much benefits packages will cost, how much furniture and equipment will cost, how much your food products will cost, etc.

    Adopt Turkish Restaurant Styles

  • Develop a clear marketing strategy. You should be absolutely clear on who your target market is and what actions your business will take to draw them. You should know who your competitors are and how you will compete with them. In this section, you should also present the average costs of the types of marketing you’ll use, as well as any licensing and permit requirements.
  • Include your menu. Make sure that you know exactly what your restaurant will serve. Know what distributors you will purchase food from and how much items will cost. Consider these costs when pricing menu items.

Adopt Turkish Restaurant Styles

9. Secure funding.

Once you have a solid business plan in place.

You’ll need to secure funding.

Starting a restaurant or coffee shop can be done with just a few thousand Naira.

Or it can require several hundred thousand Naira.

Don’t borrow or spend more than you need.

  • You can use personal resources, such as savings accounts and credit cards, as start-up cash.
  • You can also go in with a partner or two, particularly if your business plan is convincing. Just make sure you draw up a clear partnership agreement document.
  • The Nigerian Small Business Administration (SBA) can connect you with lenders and other programs to support small businesses.

Adopt Turkish Restaurant Styles

10. Research local zoning laws.

Restaurants and coffee shops are small businesses.

So they must be located within a commercial zone.

You must acquire the necessary permits and other documentation before proceeding.

  • Most areas will not allow you to sell food or beverages unless you have a commercial kitchen on-site.
  • This means that home-based businesses are usually out.

Adopt Turkish Restaurant Styles

11. Research your local food safety laws.

Health codes vary depending on your location.

But in order to establish a business that will sell food and/or drinks.

You must comply with all the local regulations regarding food safety.

  • Be aware that you will generally need to submit your application to your local environmental health department at least a month in advance of opening your business.
  • You should also be aware of any particular regulations involving the sale of alcohol. While laws vary depending on your location, the laws surrounding alcohol are generally complex, so make sure you understand them.

Adopt Turkish Restaurant Styles

12. Find a location.

You’ll want to make sure that your restaurant or coffee shop is in a convenient, easily accessible location.

Often, nearby businesses will help generate foot traffic that can benefit your business too.

  • It is generally much cheaper to renovate an existing restaurant or coffee shop than it is to build one from scratch (or convert a non-eatery to an eatery).
  • You may want to lease rather than purchase, especially if you have never operated a small restaurant or coffee shop before.
  • Make sure to consider things like parking facility, rent rates, and city/county ordinances when choosing your space. Check out the history of the site, too; if there have been eight failed restaurants in your space before yours, there could be something about the site that isn’t great for food service establishments.

Adopt Turkish Restaurant Styles

13. Test your menu before you open.

Even the best menus need fine-tuning at times.
Host a small party for people whose opinions you trust and prepare your menu offerings for them.
Ask for their feedback, and make changes as necessary.

  • Tell people what the price will be at the restaurant and ask them how they think about it.
  • You may need to bring your prices down, or you could be pleasantly surprised to learn you can charge more while still offering value.

14. Turkish Restaurant Breakfast

Turks usually prefer a rich breakfast. A typical Turkish breakfast consists of cheese (beyaz peynirkaşar etc.), butter, olives, eggs, tomatoes, cucumbers, jam, honey, and kaymak, sucuk (spicy Turkish sausage, can be eaten with eggs), pastırmaböreksimitpoğaça and soups are eaten as a morning meal in Turkey. A specialty for breakfast is called menemen, which is prepared with tomatoes, green peppers, onion, olive oil and eggs. Invariably, Turkish tea is served at breakfast. The Turkish word for breakfast, kahvaltı, means “before coffee” (kahve, ‘coffee’; altı, ‘under’).

Adopt Turkish Restaurant Styles

15. Turkish Homemade food

Homemade food is still preferred by Turkish people. Although the newly introduced way of life pushes the new generation to eat out; Turkish people generally prefer to eat at home. A typical meal starts with soup (especially in wintertime), followed by a dish made of vegetables or legumes boiled in a pot (typically with meat or minced meat), often with or before rice or bulgur pilav accompanied by a salad or cacık(diluted cold yogurt dish with garlic, salt, and cucumber slices). In summertime many people prefer to eat a cold dish of vegetables cooked with olive oil (zeytinyağlı yemekler) instead of the soup, either before or after the main course, which can also be a chicken, meat or fish plate.

16. Turkish Restaurants

Although fast food is gaining popularity and many major foreign fast food chains have opened all over Turkey, Turkish people still rely primarily on the rich and extensive dishes of Turkish cuisine. In addition, some traditional Turkish foods, especially köftedönerkokoreçkumpir midye tava börek and gözleme, are often served as fast food in Turkey. Eating out has always been common in large commercial cities. Esnaf lokantası (meaning restaurants for shopkeepers and tradesmen) are widespread, serving traditional Turkish home cooking at affordable prices.

17. Turkish Summer cuisine

In the hot Turkish summer, a meal often consists of fried vegetables such as eggplant (aubergine) and peppers or potatoes served with yogurt or tomato sauce. Menemen and çılbır are typical summer dishes, based on eggs. Sheep cheese, cucumbers, tomatoes, watermelons and melons also make a light summer meal. Those who like helva for dessert prefer summer helva, which is lighter and less sweet than the regular one.

Adopt Turkish Restaurant Styles

18. Key ingredients

Frequently used ingredients in Turkish specialties include: lamb, beef, rice, fish, eggplants, green peppers, onions, garlic, lentils, beans, zucchinis and tomatoes. Nuts, especially pistachios, chestnuts, almonds, hazelnuts, and walnuts, together with spices, have a special place in Turkish cuisine, and are used extensively in desserts or eaten separately. Semolina flour is used to make a cake called revani and irmik helvasi.

 19. Market your business.

Your business plan should already have detailed marketing plans in place.
Your goal is to make your business visible to customers and provide a compelling reason for them to visit.
Form social media accounts, run ads in your local papers, and make yourself a public figure by visiting locales like fairs and farmers markets.

  • Gift-certificate giveaways and “free food” promotions are very popular ways to draw attention to your business.
  • You can also donate gift certificates as prizes for local charities, nonprofit, and professional organizations. This will generate goodwill toward your business and spread the word about your business.
  • Consider inviting your local food critic to your business. While you can’t control what they write, it’s a good way to get some press for your business.
  • Loyalty cards work well for fast-food restaurants and coffee shops

Adopt Turkish Restaurant Styles

20. Stay in touch with customers.

Even if you meet with success once you open up, don’t rest on your laurels. Give surveys.

Ask your customers what they like and what they don’t like about the business.

Ask what they would like to see that you aren’t currently doing.

Ask how they feel about your location, your interior, your menu offerings.

Listen to what your customers say, regardless of how it may make you feel.

  • You can even incentivize these surveys by offering a free product or meal if customers return the survey to you.

More tips

  • Parlay what you currently do into the shop. A web programmer could offer services, teach classes or create games for the customers to play.
  • If possible, work in a similar restaurant for up to two years before you start one of your own.
  • Save some money on your decoration costs and help the local starving artists showcase their original work.
  • Support local musicians. Let them sell their music/mix tapes, etc. Play the good stuff on the overhead speakers.


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