BusinessHABClass: There’s a reason people pay to see the latest blockbuster movie at their favourite theatre.
The lights, the music, and the scenery are designed to get as much attention from an audience as possible.
If you want to see a movie this weekend, or even just one that appeals to your target market, you need to learn how to stand out in a crowd. You’ve got plenty of competition at the movies these days.
How can you get noticed?
You might be able access programs like Google Images for free or create some unique advertisements for your business.
But let’s face it – there are thousands of people who already know how to stand out in a crowd.
We’ll show you five ways you can use so that everyone notices your investment in quality over quantity.
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Get Noticed With Class: 5 Ways to Stand Out in a Crowd
Today’s consumers are obsessed with finding the perfect brand. They want to feel special and have a brand that understands what they need, when they need it, and how they prefer to get it. That means standing out in a sea of other brands who all have one thing in common—they’re not you. The new digital world has made this more difficult than it’s ever been before, but with the right mindset and a bit of patience, you can still stand out. Here are five ways to do exactly that.
Don’t Be Self-Promotional
As marketing as a whole has become more sophisticated, it seems an even more brazen approach to brand building has taken hold. From cutesy “creative” videos to self-aggrandizing blog posts, many brands have taken to using their own content to drive traffic.
This can be an easy way to build your audience if you’re looking to expand your social media following, but it’s far too common and easily spotted as a ploy to boost your brand.
The best approach to building your brand is to use other people’s content and build off of their ideas.
Use other people’s words, images, and ideas to tell and sell your story.
When you use your own content, you’ll stand out, but instead of being subtle, you’ll be brash and obnoxious.
Don’t be that brand.
Stand Out With Concrete Examples
When trying to stand out, the best approach is to give customers something they can relate to and can see results from.
Customers want to know that what they’re buying is going to make a difference—if they can see a concrete example of that happening, they’re far more likely to be converted.
Having a customer testimonial, a story about your brand’s value, or even a sample of your product can all add a level of authenticity that is hard to find online.
Customers want to know that what they’re buying is going to make a difference, and having a concrete example helps with that.
Showcase Your Credentials
There are many ways to showcase your credentials. You can have a section on your website dedicated to sharing your story and showing how you got to where you are today.
You can also share some of your customer stories on social media, especially on Instagram where you can use the Stories feature to highlight customer images.
Credentials can also come in the form of awards that you have won. This can be found on various websites, including LinkedIn and the Better Business Bureau.
If you’ve won an award, customers want to see that it’s something that you’ve put a lot of time and effort into winning.
Show Some Personality
One of the best ways to stand out is to show some personality.
Customers are looking for brands that they feel they can connect with.
If you can share a bit of yourself (and your brand) with potential customers, they’ll be far more likely to buy from you.
This could be as simple as sharing something that reminds you of your brand. Maybe you have a passion for something that is relevant to your brand.
Maybe you keep a certain item in your office that reminds you of your brand.
Maybe you have a family member who has a connection to your brand.
Whatever it is, you can share it with your customers and help them to see how your brand resonates with you.
Stay Consistent With Your Brand Voice
One of the most important aspects of standing out is staying consistent with your brand voice.
Any time you make a change, a change in tone, or a change in subject matter, you need to be aware that you’re now stepping away from the core of your brand.
If you’ve been building off of your principles, relying on other people’s content, and staying consistent with your brand voice so far, this shouldn’t be too much of a stress.
However, as you get closer to launching your product or increasing your marketing budget, it’s important to be mindful of these changes.
It’s okay to change some of the things you’ve been doing. What’s not okay is to change the core of your brand.
If you find yourself moving away from your principles, relying on other people’s content, or starting to shift your brand voice, it might be time to re-evaluate.
Bottom line
Building a brand is hard work, but it doesn’t have to be a long, drawn-out process.
While you can’t change who you are as a person or what your product is, you can build a brand that stands out from the crowd.
These five ways will help you do just that: Don’t be self-promotional Don’t be self-promotional Stand out with concrete examples Showcase your credentials Show some personality Stay consistent with your brand voice
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