Facebook touch: The world is becoming more and more digital every day. In fact, a recent study found that the average person now spends almost as much time on digital devices (20 hours per week) as they do sleeping (21 hours per week). The rise of social media has been one of the main drivers of this increased usage — and businesses are taking note.
As we become increasingly dependent on platforms like Facebook, Instagram, and Twitter to discover new content and connect with friends, brands are creating social media pages to keep their followers informed about new products and services. But, while these pages might be great for growing your follower base, they’re not that helpful when it comes to establishing a meaningful connection with your target audience. That’s because they’re mostly marketing tools rather than engagement ones – which means you need to think outside the box if you want to get people engaged on your Facebook page.
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The Best Strategies To Get People Engaged On Your Facebook Page
Facebook touch: With more than 2 billion monthly active users and 1.19 billion daily active users, it’s safe to say that Facebook is an important platform for businesses and marketers. It’s also one of the most popular places for brands to post content about their company or products, which can make it tricky to stand out from the crowd. Even though there are millions of businesses on Facebook, not all of them know how to best use the platform to their advantage. We know because many of our clients ask us this question: “How can we get people more engaged on our Facebook page?” Luckily, there are plenty of strategies anyone can use to encourage engagement on their page. Here are some great tips on how you can do that.
Don’t forget about your Facebook page
In all the excitement of creating a new Facebook page for your business, you might be tempted to dive headfirst into posting content. But before you start posting away, it’s important to take some time to set up your page properly. Your Facebook page should be a hub for all your company’s social media content, including Instagram and Twitter posts. Having all your social media in one place makes it easy for your followers to stay up to date with what you’re doing and also helps you to boost engagement across all platforms. To make sure your Facebook page is ready for posting, make sure you have an eye-catching profile photo and cover photo, as well as a detailed “about” section that explains who you are and what you do. Your “about” section is also where you can link to your other social media accounts, so make sure all the links are clickable.
Use enticing visuals in your posts
The best way to get people engaged (and keep them coming back) on your Facebook page is to create enticing, shareable content. After all, one of the best ways to boost your page’s reach is to get others to share your posts and bring new followers to your page. The best way to do this is to create images that get people excited about your brand. When choosing a photo for your post, make sure it’s impactful and visually appealing, and don’t forget to include your call-to-action (more on that in a minute). You can use a free online tool like Canva to create stunning images for your Facebook posts. Canva allows you to choose from a variety of templates designed for Facebook, Instagram, and other social media platforms, so you can create a consistent look across all your posts. You can also use your own images or stock photos from sites like Shutterstock or Unsplash, which offer high-quality photos at no cost to you. Just make sure your photos are visually appealing and relevant to your business.
Utilize Facebook Live
Facebook touch: Another effective strategy to increase engagement on your Facebook page is to utilize live video, which has been growing in popularity over the last few years. Facebook Live is a feature that allows you to stream live video directly to your page. It’s a great way to interact with your followers and show them behind-the-scenes. Some great ideas for Facebook Live content include: – Hosting a Q&A session with your followers – Live-streaming special events or product releases – Showcasing your business’s culture With Facebook Live, you can create a more personal relationship with your audience and give them a candid inside look at your company. Plus, since Facebook allows you to save your live streams as videos, you can also go back and watch the Facebook Live videos whenever you want.
Run contests and giveaways
If you have a large following on Facebook, running a contest or giveaway is another great way to get people engaged with your page. Contests and giveaways are a popular way to increase your page’s engagement, especially with millennials and Gen Z. Plus, they’re an excellent way to get new followers to your page who might otherwise not discover your page. When choosing a contest or giveaway, make sure it aligns with your brand and is something your audience will genuinely appreciate. To host a contest or giveaway on your Facebook page, create a post and give details about what you’re doing, the prizes you’ll be giving away, and how people can get involved. You can also use a tool like Wishpond Boost or Rafflecopter to host your contest or giveaway. These tools allow you to create a custom contest or giveaway that integrates with your Facebook page. They also make it easy to manage the contest, including accepting entries and announcing the winners.
Ask for feedback from your audience
Facebook touch: Another way to get engagement on your Facebook page is to ask your followers for feedback and opinions. This can be a great way to put your followers’ interests first and help you to discover new trends in your industry. You can ask your followers anything, from what they like most about your business to what they think would make your page better. Ask Your Audience is a tool that makes it easy to create and manage polls on your Facebook page. The platform allows you to create polls in just a few minutes and also gives you easy access to the results so you can see what your followers are saying. Ask Your Audience is a free tool that is easy to use and can help you learn more about your audience and improve your business in the process. Other free tools such as Facebook Polls or Polldaddy are also great options for creating polls on your page.
Conclusion
Facebook touch: Engaging with your followers on Facebook is a great way to build a loyal community around your brand and get people excited about your company. The best way to get people engaged on Facebook is to create content that is exciting, visual, and attention-grabbing. You can also get people engaged on your page by hosting contests, asking for feedback, and hosting live video. Get creative and don’t be afraid to try new things on Facebook. There are plenty of ways to get people more engaged on your page, so you have no excuse not to do so.