BusinessHABHow to Start Beard Treatment Business
How to Start Beard Treatment Business: It’s no longer a secret that the beard business is way up. Men are spending thousands of dollars on beard transplants and beard-specific brands are popping up left and right. As the scruffy trend continues to hold strong, the decline in clean-shaven faces has opened the doors to a new segment of the rising men’s grooming industry—one that is geared specifically towards those with beards.
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Although the rugged look may appear to be low maintenance, many men actually spend countless hours and dollars to keep their beards looking just right. According to a 2015 Euromonitor report cited by CNBC, men’s toiletries grew by 4 percent this past year to a whopping $3.4 billion. This category includes new products such as beard oils, balms, combs, shampoos and conditioners. By comparison, shaving grew at just half that rate (2 percent) to $2.9 billion.
As demand for beard-related products grows, so does the number of companies that produce them. Datamonitor, a marketing analysis firm, has shown that start-ups related to beard grooming have skyrocketed in recent years—going from eight in 2011 all the way up to 42 in 2014. The numbers don’t lie: beards are big business, and as long as guys are still sporting the manly look you better believe business will be booming.
You might think that growing a beard requires little more than, you know, growing it. But that’s not the case. Like the hair on top of your head, beards require maintenance: washing, trimming, conditioning, and yes, even brushing. To keep your beard looking (and smelling) good, you’re going to have to put in some work. So to prepare you for that impressive beard you’ve been itching—possibly literally—to grow out, here’s everything you need to know about keeping it in tip-top shape.
1. Wash It
You wouldn’t use regular face soap on your hair, so it makes no sense to use it on your beard as well. They’re both hair, and hair needs shampoo. Fortunately, there are plenty of great beard-specific shampoos out there that use special botanicals to help soften the hair and keep it from getting dried out. Just make sure that whatever you, use you like the smell of, since it’s right there by your nose.
2. Condition It
Keeping your beard soft is the key to not wanting to shave it all off. A dry scratchy beard will be unbearable, and the way to avoid that is to use a beard conditioner. A good conditioner will moisturize your beard, and it will keep it healthy—two important factors in maintaining face comfort. A conditioner also has the added benefit of working almost like a styling gel, so you can keep that thing tame and not look like you just rolled in from eight years of living alone in the woods.
3. Oil It
Baseball mitts, butcher blocks, and beards. What do they all have in common? You need to oil them. While a conditioner does soften your beard, a good beard oil will soften it even further, plus has the added advantage of warding off the dreaded beard dandruff. No one wants to see a guy with a dusting of skin flakes down the front of his shirt after all. And perhaps the coup de grace of a good beard oil is that it will make your beard smell amazing. And since it never leaves your face, smelling amazing is a pretty sweet perk.
4.Disinfect It
Beards can get pretty gross—all that food, sweating, sneezing, etc. So while washing it is essential, a good added measure is an antibacterial beard balm. Something that further helps soften, but also kills all of the little microscopic critters hoping to set up shop in there.
5. Brush It
Keep your beard from getting tangled and unruly by brushing it everyday with a beard brush. It’ll also help spread the beard oil you’re using (as well as your natural face oils) to keep your beard as healthy as possible.
6.Trim It
The final piece of maintenance for your beard is that you need to occasionally trim it. Beard hair doesn’t always grow evenly, plus, as it grows out, you’re going to want to give it a little bit of shape. This is best done with a quality beard trimmer—one with a selection of attachments that you can use to keep from accidentally carving out giant bald spots if (or when) your hand slips.
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