Niche marketing: Working in network marketing seems like a great gig—you get to be your own boss, choose your own hours, and set your own goals—but you really only get to enjoy these perks if you’re successful enough to earn a steady income. After all, you probably won’t love being your own boss if you’re not making enough money to pay the bills. Don’t worry—we’re here to help you be as successful as possible in network marketing. This article will walk you through everything you need to know, like how to choose the right company, build new leads, and grow your business.
Investigate companies. Choosing the right company is key to becoming a successful network marketer. Quick and easy internet searches can usually answer many of the questions you may have. Do some research to determine which company is best for you personally. Some questions you should ask yourself when researching companies are:
- How old is the company? Is it well-established or is it just starting out?
- How are the company’s sales? Are they rising or falling?
- What is the general reputation of the company? Reviews and blogs can usually give you a good idea if the company is reputable or suspicious.
Look up CEOs and other company leaders. Keep the same things in mind as when you investigated companies. Is the company leadership reputable and law-abiding? If company leaders have been accused of carrying out scams or have had legal trouble, you may want to avoid this company.
Investigate the products or services the company sells. Since you’ll be responsible for pitching and selling this product, make sure it is reputable. Some MLM companies market questionable or dangerous products, and you could face legal action if you take part. You should keep the following in mind when considering a product:
- Is this product safe?
- Are the product’s claims backed up by legitimate research?
- Would I use this product?
- Is this product priced fairly?
Question your recruiter. When you’ve found a company you’re interested in, you’ll likely meet with a recruiter or another representative. Be skeptical during the recruitment process. Remember that your sponsor makes more money if you sign on, so they may not be as open with you as they could be. Don’t get distracted by promises of how much money you’ll make, and really think about what you’re about to do.
- Ask direct and specific questions. If you find the answer too vague, ask for clarification.
- Ask exactly what the company will expect of you—how much are you expected to sell? How many people are you expected to recruit? Are you required to take part in training programs?
Watch for red flags. According to the Federal Trade Commission, some businesses posing as MLM companies are actually illegal pyramid schemes. Pyramid schemes scam recruits into buying into a company and almost always result in a loss to the recruit. Some things to look out for are:
- If a company makes more money selling products to distributors than to the public.
- If a company makes more money recruiting members than by selling products.
- If anything seems wrong to you, don’t sign a contract.
Draw up a business plan. When you have a few potential companies in mind, write out your plan for building and expanding your business. Even before you’ve officially aligned with a company, it helps to have this plan figured out early. That way you can hit the ground running when you do eventually start at a company. Keep these things in mind when designing a business plan:
- What product or service are you intending to sell?
- Who is your intended market?
- How much time will you dedicate to this? Will it be a part-time commitment or are you planning on working 7 days a week?
- What is your goal? Do you want to get rich or just make some extra money?
- Think long-term. Where will you be in 5 years? 10 years?
- What is your marketing strategy? Will you make cold calls? Use the internet or social media? Go door to door?
- You can update or change the plan as needed, but it helps to have a guide when you’re just starting out.
Choose the right mentor. In most MLM models, the person who recruited you becomes your mentor. That mentor will coach you through the early stages of your work. Typically, the more successful you are, the more money your mentor makes, so it is in their best interest to be there for you. In a mentor, you’d want:
- Someone who is available if you need help.
- Someone who you could see yourself working with.
- Someone who will be honest with you if there’s something you can do better.
Attend company meetings and training calls. These will help you make new contacts and learn new skills. You can leave them better prepared to build your business successfully.
Build new leads. In network marketing, leads are potential customers. You’ll need to keep finding new leads if you want to keep making money. There are various ways you can find new leads, and you should use multiple strategies to attract the largest market possible.
- Social media is a cheap, easy way to generate buzz for your product. Start a page for your company on each of the major social media sites and update them all regularly.
- Buy advertising space online and offline. Websites and newspapers can help build awareness for your product.
- Cold calling, though old fashioned, is still a popular method of finding potential leads.
- Personal interaction is also useful. Always have business cards on you and be ready to talk about your company. You never know when you may come across someone who is interested in what you have to offer.
Follow up with all leads. To turn leads into paying customers, you’ll have to follow up with them and pitch your product.
- Set up your web page with an auto responder designed to contact people who visit your page.
- Manage all your contacts in an organized file with all their information easily accessible.
- Have a sales pitch ready at all times when you contact a lead.
- Try more than once to turn a lead into a customer. Just because someone wasn’t interested once doesn’t mean they will never be interested. Be careful not to overdo it, though—you could easily get a reputation as a spammer, which can hurt your business.
Mentor your recruits effectively. If recruits are successful, you make more money, so you should be prepared to train them well. This may be a substantial time commitment, even up to several weeks. But you should understand that you’re building a team and it is in your best interest to spend enough time making sure your recruits are competent enough to go off on their own.
Consult professionals about your business. Remember, you are responsible for everything associated with running a business—taxes, laws, etc. It helps to have an accountant and lawyer on hand to help you manage your business in the most effective way possible.
This is not a get rich quick scheme. It is a substantial commitment, and you should be willing to spend the time required to make it successful.
Seek advice from those who have succeeded in network marketing.
Don’t reinvent the wheel. Follow those before you.
- It may help to read books by successful businesspeople for ideas and inspiration. Do remember, however, that just because something worked for one person doesn’t mean it will work for you. Read these books for ideas, but take advice with a grain of salt.
Make sure you don’t quit your fulltime job right away. You should only leave your current employment when you’re certain that you can live on your earnings from network marketing.
Always keep your business legitimate and law-abiding.