BusinessHABPest Control Success Tips: Like many other businesses.
One of the biggest challenges for pest control companies is how to grow the business.
As the owner of a pest control company.
It is imperative that you spend a good deal of time and effort on the actual services you provide.
But you also need to be creative with marketing efforts.
If you are in the pest control business and are looking to acquire more customers.
Or improve the return that you are currently getting from your existing marketing strategies.
Consider the following tactics.
Pest Control Success Tips
1. Referrals
Nothing beats the power of word-of-mouth.
People like to hear positive things about a business from others.
If previous customers have had a great experience with your company.
They will be happy to tell others about it.
Develop relationships with property managers or home builders.
Who frequently receive calls for referrals to pest control services.
Pest Control Success Tips
Begin a referral campaign for your current list of clients.
By offering future discounts or bonuses for each referral.
By providing the best service and following up with clients.
You can effectively boost a consistent stream of referrals.
Pest Control Success Tips
2. Online Reviews
A whopping 90 percent of consumers take online reviews of businesses very seriously.
When considering which company to work with, including pest control services.
The same is true about negative reviews – 86 percent of consumers think twice.
About working with a business if its online reviews are unfavorable.
The more happy customers you have, the better.
Pest Control Success Tips
If you can get satisfied customers to tell others about the excellence of your business online.
You can quickly build a positive reputation on the internet.
The more good reviews your services receive.
The more likely it is that additional consumers will come to trust your pest control business.
Sign up for a Yelp or Google account, and mention them to your current clients.
See if any of them are willing to leave a positive comment about their experiences with your company.
Just a handful of reviews can help create a good reputation, and make a positive difference in the traffic that visits your site.
Pest Control Success Tips
3. Networking
It is a proven fact that customers tend to do more businesses with those they know and trust.
For this reason, it would be beneficial to your company if you took some time to participate in community events.
There are always opportunities to get involved.
Such as sponsoring a local children’s soccer league or setting up a stand at your community’s annual fair.
Sometimes all it takes to generate lots of traffic to your business is a simple, kind act.
You may also want to consider sponsoring local charities to get your name out there.
The more people see your business’s name – especially when it is tied to something positive.
The more likely consumers will be persuaded to do business with you.
4. Social Media Marketing
Social media marketing involves utilizing networking sites like Facebook and Twitter.
To reach potential customers. Social media provides the ideal platform upon.
Which you can engage with consumers in an effort to find out what they want, and gain their trust.
Social media marketing programs typically focus on efforts.
To generate content that attracts the attention of readers.
And encourages them to share that content across their social networks.
5. Pest Control Success Tips
Facebook alone averages 936 million active users every day.
And 1.44 billion monthly active users across the globe.
With such a massive audience, it only makes sense to make an effort to tap into this market.
Even just reaching a small fraction of these people.
Can help you generate a large number of viable leads to your pest control website.
Your blog, and your business in general.
Pest Control Success Tips
6. Responsive Websites
According to a 2013 Pew Research Center report, 63 percent of Americans access the internet via mobile devices every day, and this number is on the rise.
Why is this important? Browsing the internet on a mobile device is different from browsing on a desktop computer.
When a user pulls up a standard desktop-based website and peruses it on a mobile browser.
It will be difficult to read and navigate.
The more users need to scroll and zoom in, the more likely they are to back out of the site.
Standard websites have a higher bounce rate compared to those that are responsive to mobile devices.
This is why it is important that your website features a responsive design.
So that it can be read clearly on any screen that the visitor is using.
Whether it is a desktop PC, laptop, tablet or smartphone, your website should adapt to each.
The longer users stay on your website after finding it, the more likely they are to buy from you.
7. Search Engine Optimization
About 85 percent of consumers are turning to the internet these days when searching for goods and services.
To find pest control services in their local area.
Consumers will enter common keyword phrases.
As search terms into major search engines like Google or Yahoo.
Search results will offer a list of all the websites that are affiliated with these keywords.
8. Pest Control Success Tips
Unless you implement strategies that will help your business listing show up.
When consumers search for pest control services on Google, you will be missing out on new business.
Odds are, consumers will select websites that come up on the first page or two from the search.
They are unlikely to spend hours going through all the businesses listed.
Which could be hundreds or even thousands.
In fact, websites that come up on the number one spot in Google receive 33 percent of the traffic.
9. Pest Control Success Tips
In order to ensure that your company’s website comes out on top.
You will need to employ search engine optimization tactics.
Essentially, search engine optimization – or ‘SEO’ – is the process of improving the visibility of a website on organic, un-paid search engine results.
10.Pest Control Success Tips
By incorporating search engine friendly elements into a website.
It will be more likely to be ranked higher by Google.
These tactics may include using carefully selected keywords in optimal proportions on web pages.
Internal linking, unique content, relevant images, and so on.
Employing these tactics will help your website organically come up on the first page of Google.
Making it more likely for consumers to find you.
BusinessHAB