24 Ways of Making the Smart Sale Upsell Plastic Companies near You

Plastic companies near me: Upselling will make a business more profitable and leave customers more satisfied. A good salesperson can add perceived value to a sale that the customer is already willing to make, as well as offer upgrades to purchases that increase the value and the bottom line, benefiting everyone.

Plastic companies near me: BusinessHAB.com

What is upselling?

Upselling is the practice of adding something to a current sale that compliments the original item or service. For example, if one is selling a mobile phone, ask the customer if they would like to add a case. This “upsell” adds revenue to the sale, but also adds value to the customer’s purchase.

Plastic companies near me

1. Know your products intimately.

The more you know about your products, the more you will know about how different products can add value and convenience to the product your customer is buying, as well as how to recommend upgrades or alternatives. Customers want to buy from people who know more about products than they do. Your goal as the salesperson is to let the customer know how they could easily make the product they want better, which means you have to know that product inside and out. Do your homework to make the upsell.

  • If you work at a bookstore with a large selection of fantasy books, it’d be a good idea to read the big hits in the genre if you want to make sales in that section. If you think Gandalf was the best character in the Goblet of Fire you’re not going to be a very convincing seller of fantasy books.

2. Read your customer.

A good salesperson will be able to quickly give customers a read and tailor their sales technique to the individual. Whether you’re in wholesale or retail, a salesperson needs to let the customer’s desires drive the sale.

  • In a retail setting, try to distinguish between browsing customers who are unlikely to buy things and customers who seem to be actively looking for an item. If a customer seems to be browsing without aim, make contact and ask if you can be of assistance. Listen actively before attempting to upsell them right off the bat with an expensive feature item. If a customer seems to be shopping actively, start thinking of an upselling strategy based on their purchases or interests.
  • If you’re selling wholesale, try to get a sense of the customer’s needs by asking lots of questions. Why is the customer buying so many plastic cups? What else might you be able provide them to make that goal easier and more convenient?

    Plastic companies near me

3. Make an initial contact.

Talk to the customer by making friendly contact, greeting them, and making yourself available for questions and assistance. Find out what it is your customer wants and use that desire to begin the process of making the sale.

  • If your bookstore customer is browsing interestedly through the Chronicles of Narnia, start your contact by complimenting their taste: “What a great series–which have you read?” Listen to them and engage in friendly conversation if the customer seems up for it. Bring up other series they might be interested in, like the Spiderwick Chronicles or the Lord of the Rings.

    Plastic companies near me

4. Recognize when hanging back will be a more effective sales technique.

One of the most-complained about aspects of aggressive sales is the ubiquitous “random” upsell. It’s one thing to offer additional related purchases (LOTR, bookmarks, etc.) in a friendly way at the counter, but making automatic attempts at selling the customer on the highest-end product without listening to their interests is likely to turn lots of customers off.

  • If you approach the Narnia customer and try to sell them on the new Steve Jobs biography in hardback, which the store’s running a sale on because of a big back-stock, it’s likely to confound and irritate because it’s a transparent upsell. Customers aren’t stupid.
  • Lay the seed of an upsell by providing a variety of other purchase options and let the customer decide. Make your suggestions related and of benefit to the customer, not of benefit to your bottom line.

    Plastic companies near me

    5. Let the customer decide what is affordable. 

The price of the item you’re going to try to upsell shouldn’t come into play until you’ve already made the case for the item. Connect the most appropriate selection to the customer’s desire and let them consider the price on their own.

  • Likewise, many salespeople hesitate to make suggestions to a customer already carrying an armload of merchandise, fearing that the bill will freak the customer out. Not your problem. Be honest and provide the most valuable options for the customer, as you see it, and let them decide.

6. Upsell accessories.

The surest upsell is to offer additional related items for something a customer is already purchasing. If the customer is buying the first book in the Narnia series, suggest the second as well: “When you finish that, trust me, you’re going to want to start right in on the second. I could hardly wait!” You might also suggest things like bookmarks, or other related items.

  • Consider the things you would want if you were the customer making this purchase – if you bought a camera, you would want to buy an extra battery, a case to carry it in, extra flash card and a card reader so you could get your pictures off to your computer, all the things necessary to create the best possible experience with the product.
  • In a wholesale setting, try to find out everything you can about the customer’s business and offer other related products. Appeal to most wholesalers desire to simplify and give them the option to get everything they need from one place–your place.

    Plastic companies near me

7. Upsell features.

Not all products are equal, and especially in the sale of higher-end items, it’s good to guide the customer through different features, highlighting the benefits of more-expensive items. Even with books, you might consider selling the Narnia customer on the full box-set of books, with detailed pictures and maps in a handsome box.

  • Make it practical for the customer. If you’re trying to sell a college student on a computer, they’re likely interested in something with a good video card, something durable and lightweight, something with a good warranty. An expensive, but on-sale desktop with a super-high amount of RAM probably isn’t a smart upsell, even if the features are, in your opinion, “better” if the customer clearly wants a laptop.
  • In a wholesale setting, you might consider different size orders that would give the customer the same product at a better deal. Bulk items generally come with a benefit, so it’s a good idea to highlight the long-term price benefit in making the bigger buy now instead of waiting to come back for more.

    Plastic companies near me

8. Upsell quality.

What’s the difference between the paperback Narnia and the three-times as expensive hardback edition? The story’s the same, right? Of what benefit is the “fancier” more high-quality version of the same product. It may have to do with features, but quality really has more to do with prestige. Selling quality means selling durability, craftsmanship, and style:

  • “This is a book you’re going to want to hang on to, probably read again. That paperback’s going to fall apart, which is why it’s so cheap, and the words are so close together it’d give me a headache. I’d go for this copy, myself. The illustrations are so beautiful, and it looks so great on the shelf.”

9. Be specific and offer a variety of options.

Highlight at least three price ranges of options for the customer trying to make a decision. On their own, a customer will likely go for the option they perceive to have the most value. Without understanding the features, however, this likely means that the customer will go for the cheapest option. If you make a good case for all the options, you’ve at least given them the opportunity to make a more informed choice, which means they’re likely to spend a bit more because you’ve helped them become more informed.

  • Highlight the features, don’t highlight the price. Make the most attractive thing in the transaction some aspect of the item, not the difference in the price tag.

    Plastic companies near me

10. Make the items real.

In a retail setting, put the item in the customer’s hand. Pick the items up and hand them to the customer, letting them feel, examine, and enjoy while you describe the features and the benefits of making the additional purchase. Once something is in hand, it’s a lot harder psychologically for the customer to walk out without anything.

  • In a phone sale, clearly distinguish between different options to make it easier on the customer. Listen to their questions and help to distinguish between the different levels of quality, offering friendly advice to get them the best deal. Description will make the sale.

11. Do the customer a favour.

One of the best moments is when your customer not only returns to your place of business to shop again, but wants to find you to sell to them again, specifically. Doing everything in your power to ensure repeat business and gain a long-term customer is one of the best kinds of upselling you can do, no matter what your line of sales. If your customer perceives what you’re doing as a favour, they’re much more likely to return to the place where they’re “treated right.”

  • One of the best ways to do your customer a favour is, surprisingly, to steer them toward a cheaper–but not the cheapest–option. There’s nothing more convincing than lowering your voice and saying, “Now, I probably shouldn’t tell you this, but this brand is so overpriced, it’s ridiculous. This other option gets you the same features and you’re sacrificing none of the quality, in my opinion. This is what I use at home.”

    Plastic companies near me

12. Anticipate objections.

Customers are likely to have lots of knee-jerk responses to the idea of spending more money. To close the deal, take the initiative to make the sale happen quickly before they think too much. If you’ve sold the Narnia-reader on the first LOTR book as well, offer to ring up the purchases while she continues browsing. Hold the items up front, ready to go.

13. Reassure and empathize.

This is the single most important part of this selling method. It is very important that you reinforce your customer’s purchase at the end of the sale, making it sound like it was all their decision and thinking. Saying something like, “Great choices today, I think you’re going to be really happy with this. Come back soon and let me know what you think of it!”

  • Make yourself available by providing a business card and contact info so your customer can get in touch directly, or at least give them a company card and write your name on the back of it. Best case scenario, you’ll form a bond with your customer and possibly win a patron.

    Plastic companies near me

14. Be yourself.

It’s a common myth that extroverts are more effective salespeople than introverts, while studies show that, in truth, both are equally ineffective.  The best salespeople are versatile, with the ability to tailor their personality and style to the customer’s preferred method of interaction. Look to make connections with a customer based on genuine interaction, coming from a place of your expertise with the product, and your empathy with the customer’s desires.

  • You must feel genuine excitement and enthusiasm for a customer’s purchases. It’s okay to repeat or rephrase some of your conversation during the sale, but avoid parroting the same lines and giving the impression that you’re reading from a script. Be genuine and be honest, and you’ll consistently be able to upsell.

Plastic companies near me

15. More tips

  • When you hand something to a customer, hand him or her two similar items, but show a distinct preference for one over the other. Yes, you – you let that customer know which one you prefer. Or, if you have no preference, try to intuit which one the customer prefers and then point out the most positive points about that one. Studies show that when a customer perceives one item as superior to another, s/he is happier with the purchase later.

  • A successful “upsell” is one the customer never regrets, because the clerk nailed it. The shopper then becomes a customer for life and asks for that clerk. The point is to “upsell” for the customer’s ultimate satisfaction, not just to make a minor bump in the daily take. Seek a long-term relationship, so that the customer has someone in the shop who can “filter” and make suggestions from the otherwise overwhelming amount of merchandise offered.
  • Don’t be pushy. Knowing when to stop will assure that you don’t drive off your potential customer.

Potentials of Plastic companies near me

However, you can search for plastic companies near your area using online business directories such as Google Maps, Yelp, or Yellow Pages. Once you identify these companies, you can research their potentials by considering several factors:

16. Product Range:

Look into the variety of plastic products they manufacture or distribute. Some companies specialize in certain types of plastics or products while others offer a wide range.

17. Quality Standards:

Investigate whether the companies adhere to industry standards and regulations for plastic manufacturing. Certifications like ISO 9001 or ISO 14001 can indicate a commitment to quality and environmental responsibility.

18. Technological Capabilities:

Assess their manufacturing processes and technological capabilities. Companies that invest in cutting-edge technology may have a competitive advantage in terms of efficiency and product quality.

19. Market Reputation:

Check customer reviews, testimonials, and industry reports to gauge the reputation of the companies. Positive feedback and a strong reputation can indicate reliability and customer satisfaction.

20. Sustainability Practices:

In today’s environmentally conscious market, consumers and businesses alike prioritize sustainability. Evaluate whether the companies have sustainable practices in place, such as using recycled materials or reducing waste.

21. Financial Stability:

Analyse the financial health of the companies by reviewing their financial statements, revenue growth, and profitability. Stable companies with a solid financial foundation are more likely to withstand market fluctuations and economic downturns.

22. Innovation and R&D:

Companies that invest in research and development (R&D) often introduce innovative products and solutions. Look for indications of ongoing innovation and R&D efforts, as they can drive future growth and competitiveness.

23. Customer Base and Partnerships:

Consider the companies’ existing customer base and partnerships. Long-standing relationships with reputable clients and strategic partnerships with other businesses can signify trust and reliability.

24. Market Trends and Demand:

Stay informed about market trends and demand for plastic products in your region or target market. Companies that align with current market demands and anticipate future trends are better positioned for success.

By considering these factors, you can assess the potentials of plastic companies near you and make informed decisions based on your specific needs and priorities.

Plastic companies near me

Get expert advice on becoming a successful business owner with BusinessHAB Business category! Our step-by-step articles can help you navigate the ins and outs of the business world, from forming a public limited company (PLC) to measuring company growth of an existing company. Learn how to avoid unionization of a company, identify industry trends, implement efficiency strategies, and more! You can request publication of your article for publication by sending it to us via our Email below.

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like