The Busiest Shopping Holidays of the year

Small business Saturday 2023: As a retailer, you want to take advantage of the hype and create specific promotions for Small Business Saturday. That way, you can outpace competitors and earn more sales.

In this post, we’ll look at the history of Small Business Saturday and tips for how you can take advantage of it today.

Small Business Saturday has been a success since it started. In 2011, it brought in over 100 million shoppers and officially partnered with the Small Business Association (SBA). Several countries worldwide have also celebrated, including the UK, Ireland, Australia, and Canada.

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Small business Saturday 2023

Start planning early

Starting to plan early for Small Business Saturday is critical. It allows you to take advantage of all the marketing opportunities available, increasing brand awareness and connecting you with local shoppers.

Some things to plan for include:

  • Where will you promote your business? You can run campaigns on social media, email, through ads, or by partnering with your favourite local businesses.
  • How can you make your store more appealing? Consider if you’ll run special promotions, hold an in-store event, or provide free samples and refreshments.

Planning ahead and making your store a more appealing destination can help ensure that you have a successful Small Business Saturday.

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Small business Saturday 2023

Get the Express Shop Small Map

For example, say a shopper is looking for a local boutique store in the Bay Area. They can browse the Shop Small Map to find a local business or search by the following categories:

  • Dining
  • Shopping
  • Entertainment
  • Services
  • Travel
  • Business services

You can also download customizable marketing materials to encourage customers to shop small.

Small business Saturday 2023

Do something special

Small Business Saturday is an important holiday shopping event. It’s smart to do something to commemorate it and attract more local customers. “Although Small Business Saturday is a one-day event, a business should make it a weekend-long campaign.

Think of a memorable event that shoppers won’t want to miss. Some ideas include:

  • Special deals
  • Kid-friendly activities
  • Food samplings
  • Local performers or artisans
  • Donations to local charities
  • Shop and sip events
  • Bringing a DJ into the store
  • Contests

“A best practice to prepare for upcoming events is to let customers know in advance the type of promotions or deals, and start the deals on Friday throughout the entire weekend, preferably through email and social media.

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Small business Saturday 2023

Run early sales

Offering early sales is a great way to get people in the door and shopping at your store. It also helps build excitement for Small Business Saturday and helps people plan their shopping.

“Start raising awareness for any deals or promotions you’ll have running a couple of weeks to a month ahead of time.

Get your seasonal inventory right

Seasonal inventory refers to products that sell at higher volume during certain times of the year. Managing inventory correctly during Small Business Saturday helps reduce stockouts and saves on storage costs.

Partner with other local businesses

Another way to get involved in Small Business Saturday is by partnering with local businesses. Are there local businesses that offer products complementary to yours?

Creating partnerships helps you:

Small business Saturday 2023

For example, if you sell outdoor sports gear, you could partner with a local brewery to co-host an event. A local boutique shop could partner with a popular restaurant for a pop-up event.

Together, you could:

  • Provide discounts for shopping at both businesses
  • Promote product bundles
  • Organize cross-store events

Partnering with other local businesses is a great way to increase your visibility and show customers you’re invested in the community.

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Increase sales this year for Small Business Saturday

Starting to plan early for Small Business Saturday is essential for small business owners. It’ll help you take advantage of all the marketing opportunities available and drive more foot traffic to your store during the holiday season.

Run an unmissable event, offer early sales, and get on the American Express Shop Small Map and you’ll be well on your way to more sales this holiday shopping season.

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