26 Tips to Get the Best of Wedding Makeup Artist

Wedding makeup artist: A makeup artist specializes in changing the appearance of various customers. These changes are created by a combination of makeup, specialized tools, and artistic talent. Such businesses are an essential part in filling a community with confidence, spirit, and pride by making them feel better about their appearance or achieve a particular look.

Read on: 15 Tips to Get the Best Makeup Artist jobs

Wedding makeup artist

Wedding makeup artist: BusinessHAB.com

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1. Get the Business Background:

Have you perfected the smokey eye? Can take one look at someone and whip out the perfect shade of lip liner? If so, you might be closer than you think to becoming a professional makeup artist. It takes skill, passion, and a whole lot of love for the assorted powders and creams, but you’ve got all that in spades. We’ll fill you in on how to develop your skills, get experience, create a portfolio, and kick start your career. Just be sure that eyeliner is sharp before you get out there.

Believe it or not, Weddings can become nerve-wracking for both the bride and the makeup artist. The overwhelming environment which gets created, the sound, photographers, the guests, lights and the customs. Our brides get numb as they say – Don’t know what is going on!

With brides being the centre of attraction in any wedding, you have to be top of your game with your bridal makeup. An inexperienced makeup artist may quickly get overwhelmed with the environment which may add to your anxiety.

Which the reason why clients prefer the best bridal makeup artist who has experience, skill and nerve of steel. Think again if you are planning to cut down your budget on your bridal makeup. It is totally worth having us on your wedding.

  • Practice at home by watching YouTube tutorials and doing your friends’ makeup.
  • Enroll in a cosmetology school or work at a cosmetics counter to get professional experience.
  • Make up models and have them photographed to build your portfolio.
  • Focus on a career path like the fashion industry, television, or freelance work.

Wedding makeup artist

3. Study famous makeup vloggers on YouTube or Instagram.

Online video tutorials can be an excellent (and free!) way to get started learning more about makeup artistry. Find makeup artists whose looks match the styles you’re most interested in learning.

  • Keep in mind that, while tutorials are a great starting point, there’s no substitute for in-person training and experience.

4. Practice applying makeup on both yourself and your friends.

This will help you develop your technique and perfect your craft. Remember that even though you may be a superstar at doing your own makeup, applying others’ makeup takes a different set of motor skills and coordination.

  • Apply makeup to people with different skin colors, face shapes, eye colors, and ages. This will help you develop the skills you need to work with a wide range of clients.
  • Begin to put together a “kit”—the brushes, makeup, and other tools you use regularly. These can be drugstore brands to start out. As you develop your career, you’ll be able to afford more expensive products.

See also: 19 Tips to Get the Best Makeup Artist Choice

5. Familiarize yourself with current makeup trends.

Read magazines, scour fashion blogs, watch films, go to plays, and pay attention to the different trends and styles of face makeup. It is important to be up-to-date on current beauty trends so that you can advise clients.

  • Clients may request that you recreate a certain look that a celebrity had at an awards show or in a magazine. You will need to learn the terminology involved in makeup artistry so that you can effectively bring your clients’ descriptions to life.

Wedding makeup artist

6. Enrol in a makeup artist school that suits your schedule and budget.

Since makeup artistry is not a licensed profession, states don’t mandate course offerings from makeup artist programs—meaning that the curriculum varies widely between schools. Some schools offer full-time classes that cover all the bases, while others allow you to pick and choose courses that focus on particular industries or skills. These programs also vary widely in cost, with full-time schools being the most expensive.

  • Typically, makeup training programs run 300-600 hours and can be completed in less than 6 months.
  • Going to school is not a requirement for becoming a successful makeup artist. It may give you a boost in a very competitive field, however.

7. Earn a degree in cosmetology for a wider range of job prospects.

Enroll in a private cosmetology school or, for a less pricey option, attend a community college with a cosmetology program. With a cosmetology license, you can work in a beauty salon or spa applying makeup, which will give you access to a greater number of jobs.

  • Full cosmetology programs require 1,500-2,000 hours and last 12-24 months.
  • During cosmetology training, you will also learn other beauty services including hair, nail and skin care.

Wedding makeup artist

8. Find a job at a cosmetics counter to gain professional experience.

Apply for positions at department stores or pharmacies. You’ll have the opportunity to practice your skills on hundreds of people with different complexions, styles, and expectations. Best of all, you’ll get paid to practice your skills.

    • Retail experience is helpful for landing jobs in department and beauty stores, since your job will be selling cosmetics in addition to your makeup artistry services.
    • Search for a company that is dedicated to training its employees in applying makeup, rather than focusing entirely on sales.

9. Join a local theater group to practice a different kind of makeup.

Theater groups—at your school if you’re a student, or in the wider community—are a great place to explore your creativity. You’ll get a chance to practice a different style of makeup, learn to use greasepaint, and work with theatrical lighting.

Read on: 12 How to Advertise your Bridal Makeup Business Online

10. Land an internship or apprenticeship with a respected makeup artist.

Find a top makeup artist in your local area whose work you admire and ask if they would be willing to take on an apprentice or intern. Make it clear that you’re eager to get real-world experience in the makeup industry.

  • If they can’t commit to an internship, ask if you can shadow them for a day or two. Even a few hours of observation could teach you tons of new techniques.

11. Find models to showcase your looks.

While they don’t have to be professional models, find people whose makeup you enjoy doing and whose faces are compatible with your style. Consider snapping some “before and after” photos of your models to include in your portfolio.

  • Consider doing trade-for-print work with models.

Wedding makeup artist

12. Get creative with collaborations to build your portfolio.

Ask your friend who’s making a music video if she could use your makeup artistry services, or offer to do your coworker’s wedding makeup. You’ll hone your skills and start making a name for yourself at the same time.

  • You may even need to volunteer your services in the beginning stages of your career to develop more content for your portfolio.

Read on: Top 20 Makeup Artist Sample Rules

13. Take high-quality photographs of your work.

Consider investing in a high-end camera or hire a photographer to help you put your portfolio together. The quality of the photographs can make or break a portfolio.

  • If you’re still early in your career, it’s acceptable to take photos with your phone camera. Just make sure that your photos are well-lit and crisp.

14. Create a compelling portfolio that features all types of makeup styles.

Your portfolio should reflect the brand you are creating. Your best, most creative work should be showcased at the front so prospective clients get an immediate impression of your unique talent. Include a range of makeup styles, from fashion to special effects to film and television.

  • Your portfolio should exist both online and in print. The benefit of an online portfolio is that it reaches a larger audience and can be promoted through various forms of social media.

Wedding makeup artist

15. Focus on the fashion industry if you’re good under pressure.

Once you’ve gained basic education or professional experience (or both!), you’ll need to determine what industry to focus on. Makeup artists who work in fashion are typically asked to employ their services at runway shows and fashion shoots.

  • You may be called upon to work fast in stressful environments, like cramped backstage areas at fashion shows or outdoors in inclement weather during shoots.
  • In this field, looks are led by the editor, designer, or fashion photographers rather than the makeup artist.
  • You’ll often work as part of a stylist and hair team to help prepare models.

Read on: 17 Tips to Build your Make-up Shop to be like others

16. Look for jobs in the television or film industry for a wide range of gigs.

Most makeup artists are employed by the television and film industry, which offers a variety of opportunities in different styles of makeup. Applying makeup to a newscaster calls for a more natural look, while doing makeup on a sci-fi television show would require special effects work and a more imaginative style.

  • Precision is important when working as a makeup artist in this industry. The crisper and clearer our television screens get, the easier it is to tell if someone’s makeup isn’t perfectly applied.

17. Freelance as a makeup artist for a more flexible work schedule.

Many makeup artists build a lucrative career from freelance projects, moving from gig to gig with their kit in hand. People often hire makeup artists when preparing for photo shoots of bridal and wedding parties, family reunions, or graduations.

  • Use word-of-mouth to promote your talents. Ask friends and family to consider hiring you to do their makeup for weddings, parties, or other formal occasions

Wedding makeup artist

18. Market yourself, particularly on social media.

Whether you want to land a full-time job with a particular company or work as a freelancer on a project-by-project basis, start marketing yourself to get the word out that you’re looking for makeup artistry work. Social media channels like Instagram and YouTube are very important, as well as a personal blog or even a Pinterest page.

Read on: How to Succeed in Top 60 + Business

19. Know the targeted market

While people of all genders and ages may want your services, your primary demographic will be young women between the ages of fifteen and thirty.

20. Make your business more profitable

As your business and your own experience grows, don’t be afraid to increases your prices. If it is within your skill set, try to diversify your business: being able to do both hair and makeup, for instance, makes you twice as marketable. Finally, make sure that you rotate your advertising and your services to reflect certain high seasons for makeup (such as Homecoming, Prom, and even Halloween).

Wedding makeup artist

21. Promote & market a makeup artist business

You should use traditional media to market your business when you can, including newspaper and radio ads (especially when you first open). You may also consider networking with barbers and other adjacent industries to help advertise for one another in your respective stores. Be sure you advertise heavily via social media: it takes little to no money to do so, and the highly visual nature of things like Instagram is uniquely suited to showing off your work.

22. Know how to keep customers coming back

In addition to the advertising methods mentioned above, consider offering discounts, free services, or even free makeup as a reward to customers who refer their friends. Use your social media pages to run contests intended to build interest and gain customers. Finally, try some non-traditional advertising such as offering basic makeovers at public parks and festivals. This lets customers see what you can do with a few simple tools and entices them to contact you for additional service.

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23. Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

Wedding makeup artist

24. Find a business mentor

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

25. Get some insider tips

If at all possible, try to work for another makeup artist before striking out on your own. This gives you an invaluable wealth of experience regarding what you should and shouldn’t do. Don’t be afraid to make your friends and family some of your first customers: they will be more forgiving, and their new looks will help to advertise your business. Finally, don’t forget more traditional business techniques such as signing your customers up for email lists and keeping them up to date on your business and entice them to return.

Wedding makeup artist

26. Build a good team

Many home-based makeup artists work solo. However, once you have a steady stream of customers and are having difficulty serving everyone, you may consider building a small team and eventually branching out into a standalone location.

See also: 15 Tips on Getting Ready to Invest and Make Much Money


One important factor to consider when pursuing makeup artistry is whether or not you are totally committed to the craft. Because it is a competitive field, you may spend your first few years working very hard for very little pay. Eventually, your hard work will pay off if you stay committed and love what you do. Brides carry their family pride on this day and it is important that you look your best for this occasion 

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