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Top 17 Online Home Baking Business Promotion Tips in Nigeria

Online Home Baking Business Promotion: Where permitted, you can also start a baking business.

Where you simply make the items in your home kitchen and then sell them online or to local bake shops.

So you love to bake; the question now is how do you promote your home baking business online.

And turn that passion into income.

If your known around town as the baking queen, your well on your way.

First thing’s first, you have to get the word out and get everyone involved. From now on, everyone

If you have your own business, it’s important to promote your brand in order to attract new clients.

Focus on a few simple strategies to help you get the word out there about your company.

Online  Baking Business Promotion

Online Baking Business Promotion: https://www.grandcentralbakery.com

Read on: 25 Tips to Create Confectionery Blog Business in Nigeria

Online Home Baking Business Promotion

1. Launch a Website

Get a website up and running as soon as possible.

Make sure you have designed your site to attract and engage your target audience.

Images of your product, tastefully displayed.

Will make the website visitor feel like their peeking through your bakery window.

Take advantage of all the low cost advertising ideas offered by well known search engines.

Online Home Baking Business Promotion

2. Create a brand image, or logo.

Widespread brand recognition is your goal.
As it will give your business credibility and inspire others to spread the word about your business.
Grow your brand by placing your logo in your business stationary.
Business cards, email signatures, brochures, signs, website and merchandising materials.

See also: 10 Tips to Create Warehouse Club Website Business in Nigeria

Online Home Baking Business Promotion

3.Network.

Meeting professionals from other, related businesses is an effective form of business promotion.
As it provides you with opportunities to learn about your competitors, ask for referrals, form mutually beneficial partnerships in complementary industries and spread awareness about your business throughout a group of like-minded people.
 Network with other professionals in the following ways:

  • Attend networking group meetings. You can find networking groups and clubs on the Internet, in newspapers and in trade publications.
  • Introduce yourself to people at the meetings. Explain what it is your business does, what you offer that makes you stand out from your competition and what you are looking for in business relationships.
  • Ask relevant questions during group discussions. In addition to promoting your business, you can learn a lot at networking meetings. Additionally, asking open-ended questions encourages others to participate in the conversation, and sets you up for more introductions.
  • Hand out your business cards. Set up private meetings with those who express an interest in getting to know more about your business.

Online Home Baking Business Promotion

4. Advertise.

Consider these methods for advertising your business:

  • Signs. You may opt for storefront signs, billboards, marquee boards or street-side yard signs.
  • Print. Place print ads in magazines, newspapers, coupon books, trade journals and industry magazines. Choose print mediums that are suited to your business. For example, if you run a technology parts recycling warehouse, then you may consider placing ads in computer classifieds and technology magazines.
  • Commercials. Television and radio commercials are effective ways to promote your business to a broad audience, but they are relatively costly forms of advertising.

    Online Home Baking Business Promotion

  • Advertisements. You may opt to pass out promotional materials at trade shows, at store fronts, in parking lots or in any other highly-populated areas. Some businesses, like nightclubs and entertainment venues, hire street crews to hand out advertisements and attract new customers.
  • Direct mail. You may purchase mailing lists targeted to your segment of the consumer market, then mail out letters, brochures, catalogs or postcards. This method is effective when you want to provide potential customers with paper coupons, vouchers, business cards or promotional merchandising.

    Online Home Baking Business Promotion

  • Public relations (PR) firms. You may hire a PR firm to create publicity for you in the form of news write-ups and press releases.
  • Internet. Promoting a business online involves setting up a business website, participating in industry/trade forum discussions, running a blog , setting up accounts on social networking sites, using pay-per-click and banner ads, listing your business information in business directories and employing search engine optimization (SEO) techniques.
  • Every business, regardless of its size or scope, could benefit from Internet marketing, and many Internet marketing mediums are free to use.
  • AR Advertising. Short for Augmented Reality Advertising.
  • It enriches the user experience by bringing life to the prints, when it’s enhanced with extra layer called a digital layer.

Read on: 15 Tips to Create Drug Store Business Website in Nigeria

Online Home Baking Business Promotion

5. Build business partnerships with other organizations.

In effect, piggyback off the success of another business.

Taco Bell has recently unveiled the Doritos Locos Taco.

Which is a branding coup for both Taco Bell and Doritos.

Whenever you think of one brand, the other brand comes to mind, and vice versa.

Business partnerships can be very effective advertising tools.

  • Note: it’s tough to build a business partnership with an established company when your company isn’t yet established. Businesses understand the value (or lack of value) you’re giving them, and may want something in return or simple avoid business with you in the first place.

Online Home Baking Business Promotion

6. Rely on the power of social networks.

Social networks have become the new darling of advertising.

Because much of the legwork is being done by dedicated fans, for free.

You could pay someone to advertise for you.

Or you could establish a social community of fans who advertise by word of mouth, at little or no cost.

What’s it going to be?

  • Try harnessing the power of viral media campaigns.
  • Dollar Shave Club did very good business for itself simply by making a (funny, exciting, relatable) music video. It took off on social networks and now has over a million combined subscribers and followers on Facebook and Google+.

Read on: 12 Tips to Become an Online Grocer in Nigeria

Online Home Baking Business Promotion

7. Offer freebies.

Pass out merchandise with your company’s name and/or logo on it.

So everyone you meet at networking events, trade shows, client meetings and even personal social gatherings.

Things like pens, magnets and calendars are good merchandising ideas.

As these tend to stay in use, and within view, for extensive periods of time.

Online Home Baking Business Promotion

8. Develop relationships with your customers.

 Customers are people — not numbers — and it is important that you put consideration and effort into building personal relationships with them.
For example, when you send out Christmas cards each year.
You not only gain customer loyalty.
But you also inspire customers to promote your business to the people they know.

Online Home Baking Business Promotion

9. Encourage customers to talk about their experience using your business.

There is no tool more powerful than people talking with their family members or friends.
About your product or the quality of your work.
If your customers are fully satisfied then you should ask them to refer you or your product to their family or friends. It is important to realise that your customers may not do so automatically and sometime a little poke requesting them to refer your business may work wonders.
Go ahead, be bold and ask for more work.

See also: 26 Tips to Open Delicatessen Business in Nigeria

Online Home Baking Business Promotion

10.  Join listing sites.

Listing sites are essentially online databases which make large numbers of companies easily accessible and searchable.
There are a number of major listing sites which are likely to appear higher up in search engine results than your own site.
For this reason it’s important to maximise your presence on these heavily frequented sites.
Many listing sites are free to join and can direct a lot of traffic your way so you should take advantage of this.

  • You may already have been added to listings and review sites by a customer, but by taking charge of your presence you can control how your business is presented.
  • See which listings sites are most prominent in your field of business simply by searching online and writing down which ones come high in the results.

Online Home Baking Business Promotion

11. Connect with web affiliates.

You can join up with other businesses and develop mutually beneficial relationships.

Web affiliates will typically provide links to each other’s stores on their web pages to help direct traffic to your affiliates.

This can be particularly effective when the online stores have something in common or sell complementary goods.

  • For example if you sell hair care products you could share links with a store that sells skin care products, and recommend each other’s goods.
  • Only do this with a company you like and trust who share a similar ethos to you.
  • You can expand these relationships into shared offers and deals if they prove effective and bring in traffic.
  • As well as sharing links, affiliates can agree a deal to sell each other’s products on their site.

See also:33 Tips to Open Grocery Small Business in Nigeria

Online Home Baking Business Promotion

12. Understand search engine optimisation (SEO).

SEO is a collection of techniques which increase the chances of your site being high up in search results on search engines.

Rather than paying for a more prominent position.

The practice of SEO can drastically help increase the profile and presence of your online store.

It’s free and effective, but it does take a little time to understand the principles of SEO and apply them to your website.

Major search engines provide guides to how they work for those wishing to optimise their results.

  • SEO is necessary primarily because of the ubiquity of search engines. Think about how you search for something online.
  • Ask yourself how often you click through past the first couple of pages of results.

Read on: 27 Tips to Start Botox/Dermal fillers Business in Nigeria

Online Home Baking Business Promotion

13. Have a strong social media presence.

Social media has become an essential element of marketing strategies for most businesses.

For an online business it is even more important.

Given the ability to link directly to products and deals on your site.

And communicate with a large number of people quickly and effectively.

Start your social media marketing campaign with Facebook and Twitter.

Ensure you have a good presence and a clear page with links to your products.

  • You will need to post regularly to keep up interest and be generally active following people and events, as well as liking things to make your store more visible.
  • Post links to new products and special offers frequently and engage with your customers.

Online Home Baking Business Promotion

14. Run contests or sweepstakes.

Running promotions and contests through social media can help you to build up your register of contacts.

And create a buzz about your business.

It’s important to have a clearly defined objective and audience for your contest.

You need to know what you will get from it.

You could have a sweepstakes for for those who join a mailing list, offering something for free.

In turn you get contact details which you can use for targeted marketing.

  • Before you undertake a contest you need to be fully clued up on all the relevant rules and regulations. The specific terms “contest”, “sweepstakes” and “lottery” have clear definitions which you need to abide by.
  • A contest must have a winner chosen on merit, a sweepstakes winner chosen at random, and for a lottery you must buy a ticket and pay to play.

View also:15 Tips to Open Teeth Whitening Center in Nigeria

Online Home Baking Business Promotion

16. Use paid ads on social media.

On the major social networks you can also buy advertising space to promote your business.

This can be cheaper and quicker than more traditional modes of advertising.

As with any online ad you need to ensure it is concise and attractive as well as bringing the customer to a good landing page on your store.

Be sure you read up on all the specific rules for advertising on before you begin.

  • Promoted tweets can increase your company’s exposure, but it’s important to present these well and include relevant hashtags.
  • As with other online ads, make sure the link you include goes to a landing page with featured products clearly visible.

See also: 17 Tips to Become Business Accounting Analyst in Nigeria

Online Home Baking Business Promotion

17. More tips

  • For the first 2 years in business put your profit back for the business to grow.
  • It is important to build your business through word of mouth or referral. If you have done things right and your customers are happy with the task performed than they would gladly refer you to their family members or friends. The important thing to remember here is that even though people are happy with your product or work, they will not make the first move of telling others unless you request them to do so. Go ahead, be bold, and ask for more business and people will oblige.
  • If you order pens, make sure the staff at the reception area or front lobby (if you have one) uses those to promote the company.


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