29 Tips to Open a Profitable Organic Nails and Spa Beauty Salon

Organic nails and spa: Starting a home salon involves attention to detail, but there are plenty of perks. You’ll be your own boss, and working from home is convenient, creates an intimate atmosphere for clients, and lowers your expenses. Start by registering your business, purchasing insurance, and obtaining permits. Acquire equipment and products, and arrange the space so it’s functional and comfortable. It might take time to gain clients, so offer a range of services to broaden your customer base. With a little hustle, you can grow a successful business from the comfort of your own home.

Read on: 22 Tips to Build Good Organic Nail Salon Business

Organic nails and spa

Organic nails and spa: BusinessHAB.com

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1. Get the Business Background:

Because of their straightforward business model, salons are often easier to break into than other types of startups. This means you can spend more time doing nails and less time chewing your own. After you’ve applied for your operator’s license and found a suitable location, your chief concern will be getting your hands on all the equipment and supplies you’ll need to carry out business on a day-to-day basis. From there, it will just be a matter of managing your resources and polishing your image to leave your clients happy and looking fabulous.

See also: 19 Tips to Build Good Kiddie Nail Salon

2. Get some experience working in a salon.

If you’ve only ever set foot in a nail salon as a customer, consider putting your dream on hold and getting a job at an established salon. Becoming a technician yourself will give you a better understanding of the unique skills and demands of the profession. In time, this expertise will play directly into your success as an entrepreneur in the field of beauty.

  • Even a part-time job can serve as a valuable learning experience while you’re gathering your resources.
  • As you’re working your way up the ladder, pay close attention to the administrative side of the business. This is the role you’ll be stepping into once you become a full-fledged salon owner.

Organic nails and spa

3. Register your business with your local government.

Choose a catchy name and select your business’s legal structure. Register your business with your state or province, then apply for a federal tax identification number.

  • You could name your salon after yourself, reference your neighborhood in the name, or name it after things you like. For instance, if you love camellias, you could name your salon Camellia Beauty.
  • Keep in mind there are limits on what you can choose for a business name. For instance, a name might not be available or your state might prohibit some words.
  • Consult an attorney or accountant to choose the best legal structure. A limited liability company (LLC) is the best choice for many small business owners, as your assets are protected in the event that your business faces a lawsuit or bankruptcy.
    Read on: 16 Tips to Manage your Salon as Honey Nail Salon

4. Build up your capital.

Start setting aside as much money as you can to finance your upcoming business venture. If necessary, you can apply for a business loan to supplement the money you’ve saved up. There’s also the option of seeking contributions from your friends and loved ones.

  • Consider opening a savings account to keep your startup money separate from the rest of your finances.
  • While you’re in the planning stages of opening your nail salon, cut down on unnecessary spending as much as possible. Every cent you save will bring you closer to realizing your dream.

Organic nails and spa

5. Estimate your total startup costs.

Identify all the places your money will be going to get your salon off the ground. Along with the regular cost of operation once you’re up and running, there will be expenses associated with leasing, licensing and property inspection, taxes and basic equipment and supplies. There will also be the matter of payroll once you begin hiring employees to work under you.

  • Consult with a professional business adviser or talk to the owner of the salon you frequent to get an idea of how much it will take to open your own.
  • Starting your own business is never cheap. Fortunately, nail salons tends to be less expensive enterprises, as they don’t require any sophisticated technology.

    See also: 16 Tips to Build your Salon as Walmart Nail Salon

6. Obtain licenses, permits, and insurance required by your city, state, or province.

Your requirements depend on your location, so check your local government website for information about business licenses and insurance. Additionally, you might need a cosmetology license or licenses to perform other services, such as nails or hair removal.

  • It typically takes between 9 and 12 months to complete a cosmetology program. Specialist programs, such as nails, usually take 6 months.
  • Other requirements might include a business owner’s insurance policy (which covers general liability and commercial property), general business license, home occupation permit, sign permit, and health and safety permits.
  • Search online for “cosmetology board” and your state or province. Your local board’s website will provide information about how to legally operate a home salon.

Organic nails and spa

7. Set up a wet station.

A wet station is a large ceramic sink for shampooing and conditioning clients’ hair. Some customers expect a wash to be included with a cut, and access to water is essential if you offer additional services, such as coloring.

8. Decorate and furnish the space.

Your salon should reflect your tastes and create a soothing, comfortable atmosphere. Light, soft greens and blues are good wall color choices, and plants are great decorative features. Brainstorm potential looks by creating a mood board with colors, images, and design elements that inspire you.

  • Additionally, large mirrors, comfortable chairs or a bench for reception, and shelving for equipment storage and retail display are all must-haves.

Organic nails and spa

9. Purchase a chair, products, cutting and styling supplies, and other equipment.

A salon chair is a basic requirement, and you can find one online or at a beauty supply store for $100 to $300. Purchase scissors and razors, and stock up on shampoo, conditioner, toner, hair spray, hair gel, and hair mousse. Keep in mind you’ll need to replace your product inventory regularly.

  • Look for brand name hair products that your clients will be familiar with and trust. You can buy hair products at a beauty supply store or online.
  • If you’ll offer hair colouring and extensions, you’ll need to stock up on products for these services as well.

10. Set up a website and social media profiles.

Your website should include images of your space, your address and contact information, and information about the services you offer. Instagram, Facebook, and other social media platforms allow you to promote your services with before and after pictures, hashtags, and unique or quirky statuses that reflect your personality.

  • Update your social media profiles daily to engage your customers. When you’re just starting out, ask your friends, family, and other members of your social network to like your page.
  • With your clients’ consent, post before and after pictures on Facebook and Instagram. Encourage them to mention you on social media and to use your business’s hashtags.

Organic nails and spa

11. Price your services competitively.

Base your prices on your overhead costs, what your competitors charge, and on your location’s median income level. Add up your operating expenses (including products, equipment, mortgage or rent, and utilities), taxes, costs to maintain permits and licenses, and any outstanding loans. Figure out how much money you need to make to cover these costs and maintain a profit margin of at least 10 to 20 percent.

  • For example, if you want to make $52,000 per year to maintain a 15 percent profit margin, you need to make $1,000 per week. If $80 for a women’s cut and $40 for a men’s cut are reasonable prices in your area, you’ll need to book enough appointments at these rates to meet your weekly quota.
  • While reasonable prices and discounts can build your client base, you need to charge enough to cover your overhead and generate profit. If you undersell your services or offer too many discounts, your profits could take a hit.
    See  also: 16 Tips to Open Campus Nails Salon

12. Offer basic services that target your local market.

At a minimum, your services should include cuts, washes, and styling. High end services, such as a $200 precisely sculptured cut, work well in wealthy areas. However, you might want to focus on inexpensive basic cuts in less affluent locations.

  • You might focus on cutting and styling a particular gender or hair type. Factor in your local customers’ needs and, if necessary, broaden your skills so you can build a larger customer base.

Organic nails and spa

13. Include coloring and extensions to broaden your clientele.

Hair coloring and extensions can add variety and help you book more appointments. You’ll need to maintain an inventory of all necessary materials, which you can purchase at beauty supply stores. Keep in mind that your local jurisdiction might regulate the use of chemicals or require additional permits.

  • For instance, in the UK, hairdressers must administer a patch allergy test before coloring a client’s hair.

14. Offer additional services, such as facials, make up styling, and hair removal.

Additional services allow clients to patronize your business in between cuts, giving you more opportunities to make money. If necessary, invest in a class to develop these skills yourself or hire staff to help you provide these services.

  • You may start with basic services first, then see if adding other services like facials, make up, and waxing make sense for your home business. They may be good options if you are not getting as many hair clients as you’d like or if you’d like to try out different skills on your clients.

Organic nails and spa

15. Display and sell retail products.

Retail is a quick and easy way to generate revenue. A business license allows you to purchase products from wholesalers, which you can then sell at a marked up price.

16. Offer a rewards program to attract loyal customers.

Hand out punch cards that offer a free cut, make up styling, or facial after 10 visits. You could also offer clients points for every dollar they spend. Be sure to tell your customers about your rewards program the first time they visit.

  • If you use a POS (point of sale) program, it might have the ability to track how much individual customers spend.
  • If not, you could create a quick spreadsheet that tracks customer spending. List customers in the first column, enter their purchases into the next columns, and total their spending in the last column.
  • Offer a perk when they reach a milestone, such 10 percent off their next cut when they spend $100.

Organic nails and spa

17. Create a customer referral program.

Word of mouth is the primary way most small businesses grow their customer base. Offer clients a one-time discount if they refer a friend, family member, or coworker to your salon.

18. Ask your customers to share your business card.

Give 2 or 3 business cards with your contact info to your satisfied customers. Ask them to give a card or your phone number to their friends.

  • Make the exchange memorable by adding a personal touch. For instance, suppose your business card lists your salon’s landline phone number. If you’re comfortable using your cell phone for work, hand write your cell phone number on the card. Your customer will feel like a VIP and will be more likely to remember receiving your card.

Organic nails and spa

19. Join a professional organization for salon owners.

Search online for “professional beauty association” in your city, state, or province. Becoming a member can offer access to professional development, guidance, support, and allows owners to feel more comfortable knowing that there are other owners just like them. You can also network and meet other salon owners through these organizations.

  • Some professional organizations charge a fee upfront or on a yearly basis to join. For Professional Beauty Association, the largest professional organization, emerging business membership fees are $175 per year. The emerging business membership level is recommended for companies with 1 to 5 employees and gross annual sales less than $100,000.

    See also: 9 Tips to Promote your Salon Business with Bohemian knotless Braids


20. Add chairs and shampoo stations as your customer base grows.

Once you start to max out your space’s income potential, expand your equipment to accommodate more appointments. With multiple stations, for instance, you could complete a men’s cut or other quick job while another client’s texture or coloring treatment sets.

  • When you expand your space, you should also start thinking about hiring additional staff.

21. Hire employees or rent out chairs.

Depending on your volume, you could hire someone to handle specific jobs, such as facials and waxing, or add a full-time employee who can perform all services. You could also rent out a chair, which is when a hairdresser with their own client base pays you to use your space.

  • If you hire employees, you’ll need to pay them an hourly wage or a commission, file tax and identification paperwork, purchase additional liability insurance, and meet other national and local requirements. If you rent out a chair, you’ll just need to set up a contract with your lessee.

22. Network with other business leaders.

Get out of your office and get to know other business leaders in your community. Speaking with other business managers can help you generate ideas for your own business. You can also build up goodwill with both consumers and suppliers. By meeting community leaders you can spread the name of your business and generate informal publicity. Such meetings often can lead to an increase of referrals for your business.

  • You may find a group of like-minded managers and create a weekly or monthly networking group.

Organic nails and spa

23. Guarantee a positive customer experience.

Plan ahead and do whatever you can to ensure that attendees walk away from your Grand Opening with a positive first impression of your new business. Oversights as simple as inadequate parking, long food lines, or running out of paper products in the restrooms can sour an otherwise enthusiastic reception.

  • Have extra staff on hand to make sure customers don’t have to wait too long for service or attention.
  • If parking may be an issue, try to work out arrangements beforehand with other businesses or community groups — perhaps setting up satellite parking at a nearby church, for instance.
  • Send attendees home with a token of your appreciation — ideally something with your logo on it — along with a coupon / special deal for a return visit.

    See also: 25 Tips to Get the Best Nailplaces near me

24. Price your services competitively.

Determine how much to charge for the various treatments you’ll be providing. Applying a basic set of acrylic nails, for instance, might cost $25-40 USD, while more involved procedures like a mani/pedi package might run upwards of $100 USD. Break down the price point of each service individually to make sure you’re coming up with a number that’s fair.

  • If you find yourself stumped about how high you should set your prices, think about the maximum amount you would be willing to pay as a consumer, then compare that figure against your specific operating budget and expenses.
  • When you’re first starting out, it may be a good idea to keep your prices low in order to be able to compete with the better-known salons in your area. Once you’ve made a reputation for yourself, you can begin raising your prices gradually.

Organic nails and spa

25. Specialize in a handful of services.

Generally, it’s better to offer two or three services that you’re exceptionally skilled at than a dozen that are mediocre. That way, your clientele will know exactly what to expect coming in, and you can focus on providing the best service possible. Trying to wear too many hats can cause you to lose your identity—and business in the process.

  • A salon that advertises nail art, facials, chemical exfoliation, and hot stone massage all under the same roof is enough to make a potential customer’s head spin.
  • Limiting the number of services you provide will also keep you and your staff from getting overwhelmed. You can always expand your offerings over time if demand is high enough.
    See also: 8 Strategies of Choosing a Hair Salon for Employment

26. Market your salon to attract business.

Design some eye-catching flyers for your business and post them up in your area. Distribute these ads in places that your target demographic is likely to visit, like beauty shops, spas and cafés. Make sure you include all the important details in your ads, including the name, address, and phone number of your salon, the types of services you offer, and your hours of operation.

  • If you’re coming from another salon, you could also ask your former boss to put in a good word for you to help stir up interest while you’re first getting on your feet.
  • When it comes to a business like a salon, the best advertisement is word of mouth—as long as you do great work, your clients will tell their friends and continue to come back again and again.

Organic nails and spa

27. Create a presence on social media.

Don’t underestimate the promotional power of social media. Facebook and Instagram make a perfect platform for showing off your work and sharing testimonials from satisfied customers. Each of your accounts should be neatly laid out and simply titled so they’ll be easy to find. Don’t forget to update them regularly with new content, like info on the services you provide and special introductory deals.

  • If you’ve never moderated a business social media account before, follow other popular salons and take note of how they’ve structured their profiles.
  • Get your followers involved by encourage them to send in photos of their nails after they visit.

28. Sell products to supplement your income.

Few nail salons make 100% of their profit by giving manicures. There’s also a big market for specialty beauty goods, meaning you can pull double duty to maximize your revenue. By making things like nail polishes, lotions, and exfoliating tools available, you’ll give your clients the chance to take home the same products they enjoy in the salon.

  • Get in touch with prominent health and beauty companies to find out how to arrange a wholesale distribution opportunity or a possible partnership.
  • Set aside a boutique area separate from your main service stations where customers can browse your selection and make purchases.

Organic nails and spa

29. Stock up on essential supplies.

Put together an itemized list of everything you’ll need to conduct business on a given day. This will include things like nail clippers, scissors, buffers, files, moisturizers, towels, and finger and toe separators. Be prepared to place repeat orders for these materials every couple of weeks, as they’ll be your bread and butter once you’re operational.

  • Don’t forget about other related supplies, such as paper towels, hand soap, acetone, and reading material for the lobby.
  • Contract with one or more wholesale suppliers to buy your supplies in bulk for a discounted rate.


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