1. Target Audience:

Build your marketing plan by reviewing the demographics of your target clients.

Such as their disposable income with which to buy your photos.

Identify the age group and their location to better understand your market.

Include a section on where to find your customers, such as newborn announcements in the local paper.

You may need to network with boutique stores that sell baby clothing and supplies

Or medical offices that focus on prenatal care as well as delivering and caring for babies, to find clients.Read more…

Photographer’s Marketing Plan

2. Differentiate Yourself: Standing out from all of the other photographers in your area who also take baby photos.

Means you must show how your business is different.

Take a look at how you take photos, such as the methods you use to put the parents at ease.

For more natural-looking photos or the creativity you rely on to portray the baby’s cuteness.

You may want to focus on where you take the photos.

At the parent’s home or in your studio with unique and interesting props and backgrounds available.

The quality of your photos, the price or the number of different prints you provide may also help differentiate you from competitors.

Checkout: How to Sell Photographs and Make Money

Photographer’s Marketing Plan

3. Internet Tactics:

Include online marketing tactics that include building a website with an online gallery that showcases your best photos of newborn babies.

Include a password-protected area of your site to upload a selection of photos from which your clients can choose the ones they want you to print.

Plan on sending your customers a few photos so they can use them on their mobile devices and social networking sites while building interest from other parents.

Set up a Facebook page to share the photos you take, with your clients’ permission, to gain followers who share your site with more people who want beautiful photos of their newborn.

See also: Top 15 Tips to Start Photography Blog Business in Nigeria

Photographer’s Marketing Plan

4. Traditional Tactics:

Plan on a campaign to send marketing messages to people who have just had newborns.

Place ads in community papers or in publications that focus on babies and parenting.

Offer a free photo session for local fundraising events related to newborn or young children to gain more exposure.

Another way to introduce yourself to parents means heading to the hospital, camera in hand.

To quickly take newborn photos to give to the parents along with a promotional flier about your services.