Promote Your Dry Cleaning Business : If you have your own business.
It’s important to promote your brand in order to attract new clients.
Focus on a few simple strategies to help you get the word out there about your company.
1. Promote Your Dry Cleaning Business
A dry cleaning business offers a valuable service many people are looking for.
Since there will always be a demand for dry cleaning services for clothing and household items.
A business of this type can be viable in many locations across the globe.
With the right planning and execution.
Starting a dry cleaning business can be an exciting way to own your own business.
Promote Your Dry Cleaning Business
2. Gain experience.
Before opening your own business, try working in an existing dry cleaning shop for a few months to a year.
This will help you determine if the dry cleaning business is right for you.
And can teach you valuable skills that you can bring to your own business.
You may also learn a lot about what kind of equipment you will need.
How much money you can expect to spend starting up your business.
And how to interact better with customers.
- If working in a dry cleaning business isn’t an option, do some thorough research.
- Read online to learn what it takes to run a dry cleaning business.
- Borrow books from the library, and ask questions to people who work in the industry.
3. Research the market.
Chances are you will have a difficult time starting up a dry cleaning business.
If you’ve never worked in that market before.
- Check census data to determine the population in your area.
- Use a phone book or search online to determine how many dry cleaning businesses exist in your community. You don’t want to start a new business in an over-saturated market.
Consider these methods for advertising your business:
- Signs. You may opt for storefront signs, billboards, marquee boards or street-side yard signs.
- Print. Place print ads in magazines, newspapers, coupon books, trade journals and industry magazines.
- Choose print mediums that are suited to your business. For example, if you run a technology parts recycling warehouse, then you may consider placing ads in computer classifieds and technology magazines.
- Commercials. Television and radio commercials are effective ways to promote your business to a broad audience, but they are relatively costly forms of advertising.
- Advertisements. You may opt to pass out promotional materials at trade shows, at store fronts, in parking lots or in any other highly-populated areas.
- Some businesses, like nightclubs and entertainment venues, hire street crews to hand out advertisements and attract new customers.
- Direct mail. You may purchase mailing lists targeted to your segment of the consumer market, then mail out letters, brochures, catalogs or postcards. This method is effective when you want to provide potential customers with paper coupons, vouchers, business cards or promotional merchandising.
- Public relations (PR) firms. You may hire a PR firm to create publicity for you in the form of news write-ups and press releases.
- Internet. Promoting a business online involves setting up a business website, participating in industry/trade forum discussions, running a blog , setting up accounts on social networking sites, using pay-per-click and banner ads, listing your business information in business directories and employing search engine optimization (SEO) techniques. Every business, regardless of its size or scope, could benefit from Internet marketing, and many Internet marketing mediums are free to use.
- AR Advertising. Short for Augmented Reality Advertising. It enriches the user experience by bringing life to the prints, when it’s enhanced with extra layer called a digital layer.
5. Create a brand image, or logo.
Widespread brand recognition is your goal.
As it will give your business credibility and inspire others to spread the word about your business.
Grow your brand by placing your logo in your business stationary.
Business cards, email signatures, brochures, signs, website and merchandising materials.
6. Build business partnerships with other organizations.
In effect, piggyback off the success of another business.
Taco Bell has recently unveiled the Doritos Locos Taco.
Which is a branding coup for both Taco Bell and Doritos.
Whenever you think of one brand, the other brand comes to mind, and vice versa.
Business partnerships can be very effective advertising tools.
- Note: it’s tough to build a business partnership with an established company when your company isn’t yet established.
- Businesses understand the value (or lack of value) you’re giving them, and may want something in return or simple avoid business with you in the first place.
7. Rely on the power of social networks.
Social networks have become the new darling of advertising.
Because much of the legwork is being done by dedicated fans, for free.
You could pay someone to advertise for you, or you could establish a social community of fans.
Who advertise by word of mouth, at little or no cost. What’s it going to be?
- Try harnessing the power of viral media campaigns.
- Dollar Shave Club did very good business for itself simply by making a (funny, exciting, relatable) music video. It took off on social networks and now has over a million combined subscribers and followers on Facebook and Google+.
Promote Your Dry Cleaning Business
8. Offer freebies.
Pass out merchandise with your company’s name and/or logo on it.
So everyone you meet at networking events, trade shows.
Client meetings and even personal social gatherings.
Things like pens, magnets and calendars are good merchandising ideas.
As these tend to stay in use, and within view, for extensive periods of time.
Promote Your Dry Cleaning Business
9. Develop relationships with your customers.
Customers are people — not numbers — and it is important that you put consideration and effort into building personal relationships with them.
For example, when you send out Christmas cards each year.
You do not only gain customer loyalty but you also inspire customers to promote your business to the people they know.
10. Encourage customers to talk about their experience using your business.
There is no tool more powerful than people talking with their family members or friends about your product or the quality of your work.
If your customers are fully satisfied then you should ask them to refer you or your product to their family or friends.
It is important to realise that your customers may not do so automatically.
And sometime a little poke requesting them to refer your business may work wonders.
Go ahead, be bold and ask for more work.
11. Promote Your Dry Cleaning Business
For the first 2 years in business put your profit back for the business to grow.
It is important to build your business through word of mouth or referral.
If you have done things right and your customers are happy with the task performed than they would gladly refer you to their family members or friends.
The important thing to remember here is that even though people are happy with your product or work.
They will not make the first move of telling others unless you request them to do so.
Go ahead, be bold, and ask for more business and people will oblige.
If you order pens, make sure the staff at the reception area or front lobby (if you have one) uses those to promote the company.