BusinessHAB12 tips to Start Clothing Business
How to Start a Clothing Business: In elementary school, we were informed that the three fundamental needs of every human being are shelter, food, and clothing and actually, these are things that every accustomed human being must have even if they like or not!
No one enjoys running around naked.
You may be allowed to do that on the beach but i can actually bet my last penny.
That an average person with all screws firmly knotted would certainly want to put some clothes on around town.
To business conferences, on a shopping spree or wherever.
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Clothing Business in Nigeria
There is more to starting up a business from nothing than just having a fantastic idea.
So in this write-up, I will be depicting what it takes to start up a clothing company for women, men or kids.
But before I advance, I want you to comprehend the fact that this write up does not in any way substitute the need for you to do your own practicability study and write a good business plan.
Having made this point very clear, let’s move on.
How Lucrative is Clothing Business?
Clothing business is a very profitable one but wistfully.
Alot of people are not knowledgeable of how easy it is to start up their own clothing line.
Alternatively, everyone wants to sell clothes and other brands.
Which they acknowledge as established and well-known brands with fast selling commodities.
Forgetting that those supposed ‘designer’ brands started from scratch.
You can be the next big designer brand with people striving to pay huge amount for your pieces.
Clothing Business in Nigeria
But firstly how do you go about starting up your own clothing line?
Many people dream of evolving into a famous fashion designer and observing their clothing.
Being showcased on the most popular and distinguished runways in the world.
While fortune and fame may not befall to most designers.
Clothing Business in Nigeria
It is absolutely possible to start a clothing line that is commercially lucrative.
Building and branding a clothing line requires a considerable level of hard work as well as much investment in time and energy.
However, it could turn out the more excellent business for people (or a person) who have much enthusiasm for fashion.
How to Start a Clothing Business in Nigeria.
1. Write a business plan.
In it, evaluate the start-up costs, your competitors, costs for the first three years of the business.
Plus how you intend to grow and extend your business.
For support writing a business plan, you can contact us or use any free samples on the web.
2. Concentrate in a specific type of clothing;
This will decide your nook and target market.
For example, you can make plus size, toddler, teen, formal men’s or maternity clothing.
Evaluate your market’s demand for your niche to guarantee it’s feasible.
For instance, a line of organic cotton, custom Hawaiian shirts may not be in request in Lagos.
But they could probably do well in Kaduna
3. Define your target market after picking a niche.
Consider how the people who buy your clothes reason, their buying habits, statistics.
And what media they pay lots attention to.
For instance, if you decide to start up a line of funny tee-shirts for toddler boys.
Your initial target market may be young mothers, probably age 18 to 30.
Who pay concentration to pop culture media outlets, are presumably to read parenting magazines and who earn disposable income.
4. Acquire the appropriate coaching,
And educational background needed to sketch your clothing line.
This will rely on your expertise and current knowledge.
Many designers are learnt the art themselves but can improve from a few business courses.
Even though others have no textile, design or fashion industry experience at all.
If this is the situation for you, register in a known university or college that offers fashion design courses.
5. Choose a business model for your clothing line.
Actually, you can either sell it wholesale only to retailers.
Sell it yourself or be a wholesaler and retailer of your clothing line.
If you decide to sell your own line, you have the alternative of opening an online storefront or a brick and mortar store.
6. Obtain the permits and licenses required in your area to launch your clothing line.
Here, you will need a permits and licenses from your state of origin to launch your clothing line business.
7. Assemble a contact list of media editors,
boutique owners, fashion buyers, merchandisers and clothing distributors in your area.
These will be the individuals you will send invitations for your upcoming shows.
As well as your look book, line sheets and press releases.
8. Make examples of each piece from your very first collection,
Here, you must make examples of each piece from your very first collection.
Or have a tailor sew the clothes for you.
Take pictures of each piece on a model or mannequin.
This will be your portfolio, plus the images will as well be used for more marketing purposes.
9. Establish a line sheets and look book for your collection,
A look book is an online or physical portfolio of every piece from your ongoing collection.
A line sheet should include photos of every piece from your collection.
Along with wholesale pricing, sizing information and fabric content.
10. Create a fashion show, and kindly invite the people on your contact list,
Along with local university and college students, local media outlets and the general public.
If you decide to charge admission to your show, propose a reason for people to attend, like a live performance from a popular local music artist or dance troupe, free food, appetizers or an after party.
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11. Send out press releases to the buyers,
Fashion editors and boutique owners on your contact list.
Along with radio, print, online and television media outlets that always cover up and coming fashion shows.
If you do not know how to accurately write and format a press release.
Employ a writer or freelance publicist to create one for you.
12. Advertise your clothing line by creating a blog or website,
Which will also serve as an e-commerce platform, doing trunk shows or joining a network like the American Apparel and Footwear Association.
Conclusion
I think no matter wherever you are, you have to know the market for sure.
Just evaluate the fundamental marketing 4Ps: product, price, promotion and place(distribution), in that order.
Clothing Business in Nigeria
Ask yourself, who are your targets? youth? young/old women or men? babies?
What kind of tactics are you going to use?
Who are your possible competitors? vision? your business mission?
It sounds like a stale saying but do make a thorough business plan with accurate.
“what if” pages like a flow chart, you will know correctly what you need to do while doing these developments before you actually start the business.
Clothing Business in Nigeria
In Lagos, Nigeria for instance, you can source for clothing materials in Yaba, and Lagos island (mandalas)
Or for the perfect and unique of clothing material.
You need to travel down to Aba, in Abia State, Nigeria.
And i’m certain you will be surprised with the sort of materials you will buy there.
Aba also has a lot of experienced tailors who can definitely bring your ideas to reality.
Also, you have to think about the type of people you want as your clients before you even produce so that they will be able to afford your cloths.
Middle class will be accurate for a start.
good luck!
BusinessHAB
3 comments
This article was sooo helpful. Thank you a lot
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Thank you so much. This has cleared so many questions that I have.