BusinessHABHouston nail salon: Since moving to Houston, I’ve had to find a new nail salon. And I feel so grateful that this is the first shop I stepped into because this is it.
I absolutely love that this shop is (mostly) appointment only, which means no waiting!! The nail techs see you at your scheduled time. I can’t ask for anything more, haha.
Read on: 14 Tips to Keep Sweet Posh Nails
Houston nail salon
There’s always parking available; the shop is clean, modern, quiet, and relaxing.
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I’ve been here a handful of times and they never disappoint. The techs are friendly, accommodating, and always offering up suggestions because I’m super indecisive lol :’) oops.
stoked that I found my go-to nail salon in the heights.
The salon is always clean and inviting. The entire team always does a wonderful job. Nail art here is a great option and always is done with the client in mind. The owner is always trying to improve the salon experience alongside a wonderful manager. 5/5. Don’t skip out on this great salon in The Heights!
See also: 30 Tips to Run a Profitable Oasis Nail Salon
Many people want their nails to look beautiful and better than they can make them look at home. A nail salon provides manicures, pedicures and other nail treatments to make customers’ nails look great. Customers may come to have their nails done on a regular basis or for a special occasion.
1. Plan your business
A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns.
2. Get to know the costs that are involved in opening a nail salon
Most nail salons are at least 1,000 square feet, and building out a salon typically costs between $75 and $125 per square foot. This comes to a total build-out cost of $75,000 to $125,000 for a 1,000-square-foot salon.
Business owners who are looking to reduce the startup costs for a nail salon may be able to purchase used equipment from a previous salon owner, or even lease space that has previously housed a salon. Finding a location where a salon closed will greatly reduce buildout costs.
Alternatively, business owners might be able to find a location where a property owner will build to suit. In build-to-suit agreements, property owners usually build a facility to the tenant’s specifications, and the tenants agree to a lease.
Houston nail salon
3. Know the ongoing expenses for a nail salon
The ongoing expenses for a nail salon business include supply costs, employee’s wages (whether salaries or commissions), taxes, rent, maintenance on equipment and insurance. Supply costs are usually between 2 and 8 percent of sales.
4. Know the targeted market
A nail salon business’ ideal customer is someone who cares about their appearance, appreciates fashion and has some discretionary income. Such a person is likely able and willing to spend money to make their nails look good. Most salons’ customers are primarily women, but salons also serve men.
Read on: 24 Tips to Launch Luxe Nail Salon
5. Know how nail salon make money
A nail salon makes money by charging customers for manicures, pedicures and similar treatments. Some also sell premium nail care products.
6. Know how much can you charge customers
Nail salon businesses offer a number of different nail services. Manicures typically range between $15 and $25, and pedicures are usually between $25 and $45. Other major treatments include:
- Full gel sets ($45 to $75)
- Full acrylic sets ($30 to $60)
- Silk nails ($10 to $15)
Fillers, polishes and repairs are needed between full sets. These kinds of services range from $3 (for some repairs) to $30 (for gel polishes).
Houston nail salon
7. Know how much profit can a nail salon make
A single nail salon business might bring the owner between $40,000 and $75,000 each year. The business model is easily scalable, though. Some nail salon owners have lots of locations and are millionaires.
8. Know how you can make your business more profitable
A nail salon business can increase its revenue by upselling customers with additional services and selling premium nail care products. Since salons already use high-end products, it’s easy to sell these to customers who want to take better care of their nails at home.
Read on: 29 Tips to Open a Profitable Organic Nails and Spa Beauty Salon
Houston nail salon
9. Open a business bank account & credit card
Using dedicated business banking and credit accounts is essential for personal asset protection.
When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil.
Additionally, learning how to build business credit can help you get credit cards and other financing in your business’s name (instead of yours), better interest rates, higher lines of credit, and more.
10. Obtain necessary permits and licenses
Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down. In particular, most states require retail businesses to obtain a seller’s permit. A seller’s permit allows states to record and collect taxes from goods (and sometimes service) sales. Nail salons are regularly inspected by local health departments. Standards that must be met during inspections vary accordingly.
Houston nail salon
11. Know how to promote & market a nail salon
Because nail salons primarily serve a local area, marketing efforts should focus on reaching residents and workers in the nearby community. Discounted services are one way to get customers in the door initially, but this strategy may only attract one-time customers who are looking for a bargain.
Another way to get customers in is by partnering with another local business, such as a DJ or new caterer, to host a little party. Customers may be willing to pay for a treatment during a special event that includes music and light refreshments.
One of the best ways to consistently grow a nail salon’s business is through word-of-mouth advertising. For this reason, it’s important to provide excellent service so that people will mention your salon to friends and family. Encouraging customers to leave online reviews can also help draw people to the salon.
See also: 22 Tips to Build Good Organic Nail Salon Business
12. Know how to keep customers coming back
Nail salons can develop loyal customers by consistently providing excellent service and following proper hygiene protocols. Offering loyalty cards that give customers a free treatment after a certain number of services is a way to keep customers coming back more frequently.
13. Set up your business phone system
Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.
There are many services available to entrepreneurs who want to set up a business phone system.
Houston nail salon
14. Be personable and friendly
The ideal nail salon owner is someone who appreciates fashion and beauty. In addition, a nail salon owner must be personable and friendly, as providing customers with a comfortable, pleasant atmosphere assures that they will return in the future and increases the chance that they will recommend your salon to those in their social sphere. It is very helpful for business owners to either possess prior business knowledge/experience or the willingness to educate themselves about business practices.
Read on: 19 Tips to Build Good Kiddie Nail Salon
15. What happens during a typical day at a nail salon?
A nail salon business owner may spend a portion of their time providing services for customers, which involves:
- Scheduling appointments for customers
- Giving customers manicures, pedicures and other treatments
- Restocking supplies as they’re used
- Cleaning equipment between customers
Houston nail salon
16. Employ nail technicians
Most salons, however, employ nail technicians who also perform these tasks. Having technicians gives business owners time to focus on other tasks, such as:
- Forecasting sales and scheduling technicians as appropriate
- Recruiting and training new technicians as needed
- Managing all technicians employed by the salon
- Marketing and growing the business
- Ordering supplies as they’re used
- Overseeing the operations of the nail salon
Even when performing tasks like these, owners still have chances to (and should) connect with customers. Many of these behind-the-scenes activities are still done within the salon, so owners regularly see their salon’s customers. Talking with customers both builds connections with them and helps owners know their salon better.
See also: 8 Tips to Get the Best Nail Care Treatment
17. What are some skills and experiences that will help you build a successful nail salon?
A nail salon business owner should be knowledgeable in nail care and treatments. There are many courses available for nail technicians that cover topics such as infections, infection control, pedicures, manicures and nail art. The New York Institute of Beauty offers one program, but there are schools throughout the country. The Professional Beauty Association also offers courses. How to Start a Nail Salon Business is a useful book for those who don’t want to take a class.
Houston nail salon
18. Know the growth potential for a nail salon business
A nail salon business can be as small as a single location, or it can be as large as a national chain. Successful salons sometimes open multiple locations within a single city or geographic region.
19. Find a business mentor
One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.
Having a support network in place to turn to during tough times is a major factor of success for new business owners.
Houston nail salon
20. Learn from other business owners
Want to learn more about starting a business from entrepreneurs themselves? Visit BusinessHAB business founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.
Read on: 16 Tips to Manage your Salon as Honey Nail Salon
21. Know how and when to build a team
Most nail salons have several nail technicians on staff when they open. Multiple technicians are needed so salons can be open every day (or almost every day) and throughout most of the day. Technicians typically make between $22,000 and $43,000 annually, with their compensation being largely commission based. Technicians often make between 35 and 60 percent of the value of the treatments they perform.
As a salon grows, it may become expedient to hire the following additional staff:
- Receptionist(s) (with a salary of $17,000 to $29,000 annually)
- Salon manager (with a salary of $21,000 to $47,000 annually)
- Aesthetician (with a salary of $23,000 to $56,000 annually)
- Manicurist (with a salary of $20,000 to $50,000 annually)
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