Best Influencer Marketing Platform for Small Business

Twitter

Twitter is generally used for company announcements that require a certain level of imminency.

This could relate to:

• Breaking news
• New product announcements
• Important messages or feedback responses

For example, you may announce important advertising material that you posted on other social media platforms on Twitter to increase your engagement.

From an age demographic standpoint, the vast majority of Twitter users are between the ages of 25 and 34 (38.5%), making it a great platform for businesses interested in advertising to young adults.

It also has a larger over-50 population in comparison to other social media platforms (17.1%), which once again makes it a strong option for announcing adversarial content on a range of platforms — all of which may have different age demographics.

Influencer Marketing platform for small business

Our Twitter Resources:

• The Meaning Behind the Twitter Logo

There are a few strategies that you should keep in mind when advertising your products and/or services on social media in order to resonate with your target audience as much as possible.

Use Social Media to Boost Organic Growth

You do not have to rely exclusively on sponsored posts or stories on social media. Some platforms (e.g., Instagram, Facebook, etc.) allow their users to “boost” existing content.

This can be a powerful tool when used in conjunction with sponsored advertisements, as it allows businesses to advertise posts that are already doing well with their consumers.

Unlike traditional advertising methods, boosting a social media post is very “safe” because users are pre-emptively told how many users their post will reach based on the capital that they allocate.

Test Your Adversarial Content

Before launching a new ad or sponsored post, make sure that you test it using A/B testing.

This can ensure that you optimize the:

• Layout of your ad
• Target audience of your ad
• Type of ad you chose

Over time, you will be able to run different types of ads on several different social media platforms and use site analytics to determine what performs best for your brand.

Make Your Posts Eye-Catching

This is particularly important for platforms such as Facebook and Instagram, where sponsored posts are generally expected to be accompanied by at least one video or photograph (unlike with Twitter or LinkedIn).

You will want your ads to be as succinct and professional-looking as possible and avoid any fluff or unnecessary points that will “bore” your prospective customers.

Utilize Platform Analytics

This is one of the largest advantages of advertising through a social media platform since most have on-site website analytics tools that can help business owners track the effectiveness of each ad.

This can allow you to:

• Remain efficient
• Make reasonable adjustments
• Target the right audiences
• Avoid wasting capital on ineffective ads

Build a Community for Your Customers

This point may be a bit more difficult to carry out, but it is essential.

You should ensure that your posts always follow your brand’s “voice.” Building a personality (e.g., by introducing humor or emotions into your social media posts) can increase your brand loyalty and ensure that prospective consumers do not lose interest in your business.

Building an inclusive community can be done by following these steps:

• Ask for feedback from your customers
• Interact with your users directly (e.g., reply to any comments or posts left on your profile)
• Incentivize consumers to interact with you directly (e.g., by liking or commenting on your posts)

Use Brand Advocates

Using brand advocates can be a great choice if you are an ecommerce business selling products entirely remotely.

This is because brand advocates can reassure prospective customers of your brand’s:

• Quality
• Consistency
• Safety

Brand advocates may be clients, but they do not have to be. If you want to use your employees as your brand advocates, ensure you:

• Create an internal brand advocacy plan
• Tell your employees their roles and responsibilities
• Track your progress: This can ensure you implement any required changes quickly

Influencer Marketing platform for small business

Determine Your Budget

Just like any other form of advertising, you will need to establish a social media advertising budget.

It is important to understand that, even though a high budget can provide many advantages, it will never compensate for a poor marketing strategy or incorrect consumer targeting.

You will likely want to examine several different ad types and marketing strategies and check their effectiveness before you invest significant capital in any one of them.

Contrary to popular opinion, a successful social media advertising campaign has little to do with a profile’s follower count and much more to do with consumers’ engagement levels.

Small businesses can benefit from much more effective rewards when it comes to advertising on social media because:

• They have loyal consumer communities: This translates to higher engagement and conversion rates.
• They can target consumers regardless of budget restraints: This is because social media platforms allow businesses to “cap” the amount that they spend on ads.
• They can use different marketing strategies on different marketing platforms to see their target audience.

Other benefits to consider include:

Increased Brand Awareness

Advertising on social media can allow you to increase your brand’s awareness regardless of any limitations you have when it comes to your budget. This can be a significant advantage for small businesses that want to control their marketing costs.

Increased Organic Traffic

Depending on your marketing campaign, your social media platforms can be used to drive increased organic traffic to your business website.

This can allow you to rank better from an SEO standpoint and ensure that prospective costumes will be able to find you instead of any competitors when they are looking for businesses within your industry.

Influencer Marketing platform for small business

Reputation Management

As a starting business, your reputation is very important — particularly if you are selling your products or services remotely.

This is because consumers are naturally less trustworthy of businesses that they cannot physically access.

This can easily be done through increased interactions with your customers. Settling a person’s question online or replying to a problem they have will be visible for any person that checks your posts.

Creating a successful social media campaign comes down to how well you can plan and execute your advertisements.

In order to do this effectively, you will need to know:

• Why you want to advertise on social media
• Who your target audience is
• Which social media platforms you are going to use
• Which times you are going to be posting in (i.e., is there a specific time period where your targeted customer base is most active?)

This is because a lack of an adequate plan can mean that you end up sinking capital into advertisements that are not tailored towards a particular objective or audience.

Your social media campaign can include several different strategies depending on the size of your business — particularly if you are operating in multiple different social media channels.

For example, you may use Facebook and Instagram to generate conversions, while Twitter may be used for increased lead generation.

Another common example of using different strategies or social media channels within the same social media campaign is businesses advertising different products on separate social media platforms to maximize how well they can reach desired age demographics.

Why Do You Want Your Business on Social Media?

As we have already seen, there are many reasons why you may want to incorporate social media marketing into your business.

Knowing your goals is essential because it can allow you to craft your marketing strategy accordingly.

For example, you may be interested in:

• Boosting your brand’s engagement
• Building your brand’s loyalty
• Facilitating discussions about your products
• Increasing your sales and revenue
• Increasing your leads and engagement levels
• Diversifying your income through affiliate advertising
• Diversifying your income through a social media store

No matter what your goals are, you will need to know them before you begin advertising on social media in order to get the best results for your business.

Tip: Small businesses are recommended to focus on a small number of marketing goals. This is because having too many goals can mean that not enough attention, planning, and resources are allocated to any of them.

Who Is Your Target Audience?

Knowing your target audience is a necessity if you plan to take advantage of most social media platforms’ targeted advertising.

Obviously, you will also need to know your target audience to decide which social media platform(s) you should advertise in — where are they most active?

You will likely already know your target audience — particularly if you have been operating for a while — because this is a key element of writing a business plan.

If this is not the case, you should consider:

• Personal characteristics: Age, gender, sex, location, etc.
• Interests: Why is your demographic interested in your products or services?
• Social media activity: Does your targeted consumer base have a preferred social media platform they use?
• Types of ads: How does your target audience prefer to see advertisements (e.g., videos, photographs, blogs, etc.)

Which Social Media Platforms You Will Use?

This will ultimately depend on the size, industry, and target audience of your business.

You will need to examine:

• Which platforms are most popular with your target consumer base.
• What type of advertisements you will be running. Photos, videos, or texts? Certain social media marketing platforms are tailored to specific types of ads (e.g., YouTube and longer videos, Instagram with photographs or sponsored stories, or Twitter with textual posts).
• What your business is good at. This will allow you to choose the platform that tailors its ads to your team’s capabilities (e.g., photography, videos, editorials, etc.).

When Do You Want to Post?

Finally, you will want to consider the time you should upload your sponsored content or other forms of advertisements on social media.

To do this, you will need to determine what times your target audience is most active. This is to ensure that you receive as much exposure from your posts as possible.

For example, you may want to consider the following about your target audience:

• Habits: At what point of the day are they likely to be looking at your posts? This will depend on the types of products or services that you are selling (e.g., business, leisure, travel, etc.).
• Age: Your audience’s age affects when they are busy. For example, if they are working-age adults, posting your advertisements during working hours during the week may not yield the most effective results.
• Time Zone(s): Though you may operate out of one time zone (e.g., Eastern Time), the core of your audience may be in a different time zone (e.g., Pacific Time).

Note: This list is not exhaustive. When determining what times you will be posting in, try to focus on the general behavioral patterns that your customers follow.