Advertise Coaching Business Online: Even with the best product or service, a coaching business may not thrive on word of mouth recommendations and local advertising alone.
To compete in today’s market, businesses of all sizes should establish an online presence to reach a larger customer base and connect with consumers.
Internet marketing is on the rise for a reason.
It gives you the ability to scale your business to a global level without forfeiting your personal freedom.
Still, there’s one question that still prevents entrepreneurs from entering the online space:
“Is it really possible to make a living off the internet?”
Not only is it possible, but it’s also lucrative when done correctly.
We live in the Golden Age of internet marketing.
Thanks to social media, everyone can get in front of a camera and pitch their idea to the masses.
Good enough, right?
Not quite. These days a big idea will only get you started.
It’s what you do to bundle and package that idea that matters.
Advertise Coaching Business Online
1. Create a professional website.
Test your website to be sure that it works on the customer’s end.
- If you don’t yet have a website, don’t worry!
- It is now cheap and simple to create your own using tools provided by the same companies through which you will register your domain name.
- For an additional fee, you can also set up your website as a full online store.
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Advertise Coaching Business Online
2. Use local listing services.
The main three are Google Places, Yahoo! Local, and Bing Places.
- In addition to simply placing your business in local search results.
- These services allow you to post pictures, real-time updates.
- And additional information like parking tips.
- They also allow customers to post reviews of your business.
- The best part is that they are completely free!
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Advertise Coaching Business Online
3. Invest in search engine optimization (SEO).
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Advertise Coaching Business Online
4. Advertise to your consumer base.
You will be able to attract the type of traffic you want to your website.
- Perhaps the best way of doing this is by investing in Google AdWords.
- This service displays your advertisement to customers on relevant websites and those who make relevant searches. This increases the likelihood that viewers of your ad will actually click through it.
- Be aware that other search engines offer this service as well.
- Another way to do this is to reach out to websites that are related, but not direct competitors, and see if they will trade website ads — they let you advertise on their website, and they advertise on yours. If you make bracelets, another website selling bracelets will probably not be interested in advertising your product; however, a website that sells vintage dresses may be open to an exchange.
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Advertise Coaching Business Online
5. Embrace social media.
Take the time to put together interesting and informative profiles for your company on each platform and investigate others like Instagram and Tumblr, depending on your product.
- Facebook should serve as the most informative part of your social media presence.
- As a business owner, you should seek to populate every available section of your profile, including creating a visually-interesting cover photo. You can then begin to fill your wall with relevant posts, like business updates and events.
- Twitter and Instagram can be used to briefly update your customers on new products or promote the brand using hashtags. Posts to these platforms can be pictures, short videos, or simply text showcasing your brand or products. Hashtags can be used to tag these pictures and spread your business’ name in a brief but effective way.
- LinkedIn is the most professional of the social media platforms.
- It can be used for a variety of business-building functions, but mainly functions as a networking tool for marketing within your industry or making new hires. Establishing a presence on LinkedIn can help your business gain recognition and can connect you with the right people to help you succeed.
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Advertise Coaching Business Online
6. Send out press releases.
Keep in mind that you will also have to submit a properly formatted and grammatically correct press release to be published.
- Another thing to keep in mind here is to target the right audience.
- That is, you would be wasting your time sending in your fashion press release to a publication that primarily deals with sports cars.
- This an extreme example, but consider who you want to target when you send press releases.
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Advertise Coaching Business Online
7. Write a blog.
Be sure that you post frequently enough to hold customers’ attention.
- One advantage of being a small business owner is that you can make this blog personal.
- This does not mean you should share personal details with your readers, just that you can relate your own experiences to your products and your brand to bring them to life.
- This is commonly referred to a “lifestyle blogging” and has become a large part of how small businesses interact with their consumers.
- Another option with blogging, as with other social media platforms, is to hire a ghostwriter to represent you or your company. However, be careful if the writer is publishing under your name, because if you are caught this may come off to your customers as dishonest.
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Advertise Coaching Business Online
8. Participate in relevant online forums.
Genuine helpfulness in forums builds customer trust and boosts your own online reputation.
- For example, a small business owner that resells vintage watches might create a name for himself or herself on watch forums by helping other members identify fake timepieces.
- Even though the owner isn’t making a sale with this time.
- They are building a reputation for trustworthiness that may bring other forum members to their online shop.
- Try searching for forums by typing your business and “forum” into a search engine.
- So, if you are a knitter, try searching “knitting forum.”
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Advertise Coaching Business Online
9. Maintain social media accounts.
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Advertise Coaching Business Online
10. Respond to customers.
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More tips
- Whichever method you follow, it is essential to see that the advertisements are clear and impressive. It should state all the qualities of the product in a clear and crisp manner to attract the attention of the customers.
- If you’re working on a tight budget, try just starting with the website and free forms of marketing (social media, blogging, and forums) and move up to advertising when you can afford it.
Conclusion:
When making advertising decisions.
Check the Small Business Administration’s web page on online advertising to ensure that you’re acting within the law.
Most advertising with big name companies will of course be fine.
But there are some pitfalls to avoid in other areas.